Linda Rochford

Courses

• Mktg 4741: Developing and Marketing New
• Products
• Mktg 4781: Marketing Management &
• Strategy
• IntB 4495: Innovation in Ireland NEW for May session 2010!

Resources

• James Vileta, Business Reference Librarian
• American Marketing Association
• Writing with Style and Confidence
  • Eats, Shoots, and Leaves by Lynne Truss. A New York Times nonfiction bestseller. It's funny, entertaining and a very useful guide to punctuation.
  • The Elements of Style by William Strunk Jr. and E.B. White. Small, inexpensive and indispensible paperback for everyone that writes. If you don't own it yet, you should!
• APA Reference Style: electronic reference
• APA Reference Style: traditional references
• Marketing Department Plagiarism Policy

Contact Information

• University of Minnesota Duluth
• 385 K Labovitz School of Business &
• Economics
• Department of Marketing
• 1318 Kirby Drive
• Duluth MN 55812
• 218-726-7577
• lrochfor@d.umn.edu

Fall 2009 Office Hours: 9:30-10:30 a.m. TTh and by appointment (see posted schedule)

 

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