Joellyn Rock
Assistant Professor
Department of Art + Design
University of Minnesota Duluth

office: Voss-Kovach 131A
phone: 218-726-7545
email: jrock2@d.umn.edu

spring office hours:
Monday 2 - 4pm
Wednesday 11:00 - Noon
+ by appointment


Graphic Design I
Spring 2008 Syllabus

ART 2911 Graphic Design I > section 003
4:00PM- 5:50PM Tues AB Anderson Hall 335
4:00PM- 5:50PM Thurs SBE 17
final exam : Noon on Thurs May 15



Supplies:

• blank index cards
• concept sketch+scrap book
• print portfolio
• electronic portfolio
• final work mounted to fit portfolio
• CD-R disk to turn in final work
• foamcore + supplies for showcase


Graphic Design I is the first in a sequence of graphic design courses dealing with the interaction of text and image, the fundamental components of graphic communication. Students will develop and hone skills in working with text and image as they create solutions to a series of design problems. Visual literacy will be increased through exposure to contemporary design issues and graphic design history. Students will be expected to expand their proficiency in all aspects of the design process, including the use of formal design principles, type as image, creative brainstorming, conceptualizing, critical thinking, collaboration, and presentation.


Required Texts:

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type by Alexander W. White

The Mac is Not a Typewriter, Second Edition by Robin Williams

Recommended Text:
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton

Additional Readings from Design Periodicals + Online Resources


Evaluation:
•80% on 5 main design projects + portfolio
•20% attendance and engaged participation in all class discussions,crits and design blogs.

Attendance is required. More than 3 missed classes will lower final grade .

To set up your blog:

START HERE + LOG IN
http://blog.lib.umn.edu

Joellyn's Blog:
http://blog.lib.umn.edu/jrock2/rockblog/


Design Links

Art Links

Digital Art Links

Joellyn's Blog:

Joellyn's Homepage

Design History Topics



SPRING 2008 Assignments GD 1
Week
Tues
Thur
Readings + Lectures
Jan 21 - 25 >>> intros Project 1 : Weather Report Elements of Design book
Jan 28 - Feb 1 Project 1 : Weather Report DUE Project 2 : ADLS Poster Poster Research
Feb 4 - 8 Project 2 : ADLS Poster Project 2 : ADLS Poster Thinking with Type: on www
Feb 11 - 15 Project 2 : ADLS Posters UP Project 3 : Design History Mersky lecture / Tues 6pm
Feb 18 - 22 Project 3 : THAT WAS THEN Project 3 : THAT WAS THEN Design History Topics
Feb 25 - 29 Project 3 : History Presentations Project 3 : THAT WAS THEN Portfolios DUE for grading
March 3 - 7 Project 3 : History Presentations Project 3 : THAT WAS THEN Design Links
March 10 - 14 Project 3 : Design History DUE Project 4 : THIS IS NOW > intro http://journal.aiga.org/
March 17 - 21 SPRING BREAK SPRING BREAK NOTICE VISUAL CULTURE!
March 24 - 28 Project 4 : THIS IS NOW Project 4 : THIS IS NOW Global Graphics
March 31 - Apr 4 Project 4 : THIS IS NOW Project 4 : THIS IS NOW ENTER Student Show
April 7 - 11 Project 4 : THIS IS NOW > DUE Project 5 : Showcase Brainstorm Student Show: Sat Apr 12
April 14 - 18 Project 5 : Extreme Makeover Project 5 : Extreme Makeover Individual Designs
April 21 - 25 Project 5 : Present Designs Project 5 : Extreme Makeover Client / Team Meetings
April 28 - May 2 Project 5 : Present Designs Project 5 : Showcase Team Client / Team Meetings
May 5 - 9 Project 5 : Showcase Team Project 5 : Showcase Install Last Week of Class

FINALS Week
May 12 - 16

final exam : portfolios due final crit : Noon on Thurs May 15
<< Portfolios DUE

Mark these dates...

February 22 Friday Exhibition GRAPHICS Competition Due

April 1+ 2 Tues/ Wed
Enter Student Exhibit

April 12 Saturday (6–8pm)
Annual Student Exhibit Opening

Art + Design Lecture Series in the Tweed Museum

February 12 /Tues 6pm / Deborah Mersky Lecture

February 26 / Tues 6pm / David Stark Lecture

March 11 / Tues 6pm / Dave Lynas Lecture

March 25 / Tues 6pm / Michael Martin Lecture

April 22 / Tues 6pm / Olivia Gude Lecture

April 3 @ 10am and 2pm / Robin Murphy and Jeff Johnson / exhibit jurors



Student Conduct Codeh
The instructor will enforce and students are expected to follow the University's Student Conduct Code. Appropriate classroom conduct promotes an environment of academic achievement and integrity. Disruptive classroom behavior that substantially or repeatedly interrupts either the instructor's ability to teach, or student learning, is prohibited. Disruptive behavior includes inappropriate use of technology in the classroom. Examples include ringing cell phones, text-messaging, watching videos, playing computer games, doing email, or surfing the Internet on your computer instead of note-taking or other instructor-sanctioned activities."

Student Academic Integrity Policy
"Academic dishonesty tarnishes UMD's reputation and discredits the accomplishments of students. UMD is committed to providing students every possible opportunity to grow in mind and spirit. This pledge can only be redeemed in an environment of trust, honesty, and fairness. As a result, academic dishonesty is regarded as a serious offense by all members of the academic community. In keeping with this ideal, this course will adhere to UMD's Student Academic Integrity Policy. This policy sanctions students engaging in academic dishonesty with penalties up to and including expulsion from the university for repeat offenders."

****If you have any special needs which will hinder your ability to meet the basic requirements of the class, please inform the instructor the first week of class. All University policies apply to this class with regards to respect and fairness to all no matter, race, creed, religion, sexual preference, gender, beliefs, and physical disability.

It is University policy to provide, on a flexible and individualized basis, accommodations to students with disabilities that may affect their ability to participate in course activities or to meet course requirements.

Students with disabilities are also encouraged to contact Disability Services & Resources to discuss their individual needs for accommodations.