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An informational interview is a conversation you initiate with a professional in a field of interest to you for the purpose of learning more about the field and career possibilities. Informational interviews are a way to network and learn about an industry and are best done in advance of the time you want to land an internship or job.
Why do an informational interview?
An informational interview has the potential to:
- Increase your knowledge about your field(s) of interest.
- Help you clarify your career goals.
- Allow potential employers to get to know you in a comfortable, low-stress atmosphere.
- Add to your network of contacts that could lead to future employment.
- Help you learn about future career opportunities.
- Analyze your skills and interests and clarify your professional goals.
- Research occupations and employers that fit your career interests.
- Identify career professionals who are knowledgeable about your targeted field, career or organization. Ask everyone you know if they have contacts in your desired career field(s) (e.g., Career and Internship Services staff, other university staff, faculty, alumni, employers at job fairs, friends and family members). Attend professional association meetings to get ideas. Use professional social networking sites such as LinkedIn
to expand your list of connections. Develop a list of specific people you can contact for informational interviews.
- Ask permission to use the names of your resource people when contacting others. Use the name only if permission is granted.
Arrange the Interview
- Call or email your potential informational interview contacts. Tell them you are interested in their careers and would like to arrange appointments to talk with them for 15-20 minutes.
- If any of your contacts cannot see you, ask for names of other people you might contact within the same field or organization and then politely end the conversation.
Prepare for the Interview
- Thorough preparation is the key to a successful informational interview. Do your homework.
- Thoroughly research the organization by studying websites, annual reports, brochures, and other materials.
- Find people who are acquainted with the organization and talk with them.
- Prepare and rehearse a list of questions to ask the person you will interview. During the interview, you may adapt your questions based on the conversation.
- Dress appropriately for the interview. At a minimum, business casual is expected.
- Arrive early for the interview.
Conduct the Interview
- An informational interview is not a job interview! Your purpose is to acquire information. You are the person in control of the interview, so be prepared.
- Respect the fact that the interviewee has taken time from a busy schedule to see you.
- Do not ask questions you could have researched.
- Try to create a favorable impression.
- Limit your conversation to the pre-arranged time limit, usually no more than 20 minutes, unless the interviewee indicates a willingness to talk longer.
Possible questions to ask (select 5-10):
- What are your education and experience?
- How did your education and experience prepare you for your position?
- How did you get started in the field?
- How long have you been with the organization?
- What do you like most (and least) about your work?
- What personal qualities does one need to succeed in the field?
- What do you do during a typical workday?
- What is a typical day like for an entry-level professional in your position/organization/profession?
- What skills are most valuable for someone just beginning in the field?
- What future do you see for the field or organization?
- Are there any specific courses or experiences you might suggest to prepare for the field?
- What suggestions do you have for someone wanting to enter the field?
- What are the entry-level salary and salary range for this type of position?
- What benefits are there in addition to the salary?
- What are the opportunities for advancement?
- What are some related occupations?
- What needs to be included in a strong resume and cover letter for this kind of position?
- What media outlets (magazines, blogs, newspapers, Twitter feeds) should one read or watch to be up-to-date in the industry?
- What organizations and online groups do you recommend joining?
- May I connect with you on LinkedIn?
- Is there anyone else you suggest I talk with? (By asking the person you are interviewing for the names of anyone else with whom you could talk, you establish a referral list and build an internship and job search network.)
Although your primary purpose in the informational interview is to obtain information, if the opportunity arises, you can provide information about yourself. It is important, however, to be sensitive to the interviewee's time constraints.
After The Interview
Thank the interviewee in person and follow up with a brief thank you note or email.
- Keep accurate and detailed records of each interview, including the name and title of the person you interview (spelled correctly), contact information, date of interview and your notes.
- Continue to contact people on your referral list and interview them.
- Talk with enough people to collect a range of perspectives on the field before you make any career decisions based on your interviews.