University of Minnesota
UMD Continuing Education
http://www.d.umn.edu/ce
(218) 726-8113

Continuing Education.


Online Marketing, Social Media and Marketing

 

Academic Program Concentrations

1. Social Media & Mobile Marketing Professional with OMCP® Certification

    1. Internet Marketing Fundamentals
    2. Social Media Certification - OMCP®
      1. Intro to Social Media
      2. Creating a Social Media Strategy
      3. Blogging for Business
      4. Viral Marketing
      5. Finding and Communicating with Influencers
      6. Video & YouTube Advertising
      7. Social Networking & Facebook
      8. Supplemental: Facebook Advertising
      9. Microblogging and Twitter
      10. Supplemental: Twitter Advertising
      11. Online Reputation Management
      12. Social Media Measurement
      13. Supplemental: Social Media Analytics
      14. Marketing through Linkedin
      15. Pinterest and Image Marketing
    3. Content Marketing Certification - OMCP®
      1. Part 1: Overview & Strategy
      2. Part 2: Marketing Channels
    4. Mobile Marketing Certification - OMCP®
      1. Introduction to Mobile Marketing
      2. Understanding Mobile Devices
      3. Core Mobile Product and Service Offerings
      4. Supplemental Products and Service Offerings
      5. Mobile Advertising and Search
      6. Incentives and Loyalty Programs
      7. Combining Mobile with Other Channels
      8. Mobile Marketing and Social Media
      9. Location and Mobile
      10. Mobile Rules and Regulations
      11. Mobile Marketing Measurement and Analytics
      12. The Mobile Website
    5. YouTube Marketing
    6. Facebook Advertising

Cost: $1795.00
Course and Materials Access: 9 months
Estimated Completion Hours: 150-160

 

2. Search Marketing Professional with OMCP® Certification

    1. Internet Marketing Fundamentals
    2. Search Engine Optimization (SEO) Certification - OMCP®
      1. Introduction to SEO
      2. On-Page Best Practices
      3. Keyword Research
      4. Competitive Analytics
      5. Design & Architecture
      6. Site Optimization & Best Practices
      7. Link-Building
      8. SEO for Local Search
      9. SEO Site Audits
      10. Supplemental: SEO Algorithm Updates
      11. Supplemental: SEO Tracking
      12. Supplemental: SEO Career Path
      13. Supplemental: SEO Tools
    3. Content Marketing Certification - OMCP®
      1. Part 1: Overview & Strategy
      2. Part 2: Marketing Channels
    4. Conversion Optimization Certification - OMCP®
      1. Introduction to Conversion Optimization
      2. Conversion Planning
      3. Conversion Design Structure
      4. Creating Conversion Structure
      5. Building Momentum
      6. Engaging in a Dialogue with Your Users
      7. Analysis & Measurement
      8. Taking Action with Conversion Strategies
      9. Bonus: Product Page Optimization
      10. Bonus: PPC Conversion Strategies
      11. Bonus: Conversion Math Analytics

Cost: $1795.00
Course and Materials Access: 9 months
Estimated Completion Hours: 150-160

 

3. Paid Search Professional with OMCP® Certification

    1. Internet Marketing Fundamentals
    2. Pay Per Click (PPC) Certification - OMCP®
      1. Introduction to PPC
      2. Introduction to Keywords & Match Types
      3. Writing Effective Ad Copy & Ad Extensions
      4. Campaign Settings
      5. Conversion Tracking, Bidding, and Reporting
      6. Utilizing the Display Network
      7. Account Organization
      8. Understanding Quality Score
      9. Strategy & Launching & Monitoring Acounts
      10. Supplemental: Testing & Landing Page Strategy
      11. Supplemental: Tools & Other Networks
    3. Conversion Optimization Certification - OMCP®
      1. Introduction to Conversion Optimization
      2. Conversion Planning
      3. Conversion Design Structure
      4. Creating Conversion Structure
      5. Building Momentum
      6. Engaging in a Dialogue with Your Users
      7. Analysis & Measurement
      8. Taking Action with Conversion Strategies
      9. Bonus: Product Page Optimization
      10. Bonus: PPC Conversion Strategies
      11. Bonus: Conversion Math Analytics
    4. Display Advertising
    5. Facebook Advertising
    6. YouTube Advertising

Cost: $1795.00
Course and Materials Access: 9 months
Estimated Completion Hours: 130-140

 

4. Digital Analytics and Conversion Professional with OMCP® Certification

    1. Internet Marketing Fundamentals
    2. Conversion Optimization Certification - OMCP®
      1. Introduction to Conversion Optimization
      2. Conversion Planning
      3. Conversion Design Structure
      4. Creating Conversion Structure
      5. Building Momentum
      6. Engaging in a Dialogue with Your Users
      7. Analysis & Measurement
      8. Taking Action with Conversion Strategies
      9. Bonus: Product Page Optimization
      10. Bonus: PPC Conversion Strategies
      11. Bonus: Conversion Math Analytics
    3. Web Analytics Certification - OMCP®
      1. Introduction to Web Analytics
      2. Data Collection
      3. KPIs and Analytics Techniques
      4. Segmentation
      5. Actionable Web Analytics Reporting
      6. Web Data Analytics Guide
      7. Qualitative Research
      8. Experimentation and Testing
      9. Competitive Intelligence Analysis
      10. Multi-Channel Analytics
      11. Supplemental: Dashboards
      12. Supplemental: Models and Measurement
      13. Supplemental: Social Media Analytics
      14. Supplemental: Google Techniques and Reports
    4. Social Media Measurement & Analytics

 

Cost: $1795.00
Course and Materials Access: 9 months
Estimated Completion Hours: 130-140

 

Individual Courses

1. Internet Marketing Fundamentals

    1. SEO Fundamentals
    2. Social Media Fundamentals
    3. Content Marketing Fundamentals
    4. Conversion Optimization Fundamentals
    5. Web Analytics Fundamentals
    6. PPC Fundamentals
    7. Mobile Marketing Fundamentals

Cost: $599.00
Course and Materials Access: 4 months
Estimated Completion Hours: 30

2. Social Media Practitioner (OMCP® Eligible)

    1. Intro to Social Media
    2. Creating a Social Media Strategy
    3. Blogging for Business
    4. Viral Marketing
    5. Finding and Communicating with Influencers
    6. Video & YouTube Marketing
    7. Supplemental: YouTube Advertising
    8. Social Networking & Facebook
    9. Supplemental: Facebook Advertising
    10. Microblogging and Twitter
    11. Supplemental: Twitter Advertising
    12. Online Reputation Management
    13. Social Media Measurement
    14. Supplemental: Social Media Analytics
    15. Marketing through Linkedin
    16. Pinterest and Image Marketing

Cost: $999.00
Course and Materials Access: 4 months
Estimated Completion Hours: 45

3. Search Engine Optimization (SEO) (OMCP® eligible)

      1. Introduction to SEO
      2. On-Page Best Practices
      3. Keyword Research
      4. Competitive Analytics
      5. Design & Architecture
      6. Site Optimization & Best Practices
      7. Link-Building
      8. SEO for Local Search
      9. SEO Site Audits
      10. Supplemental: SEO Algorithm Updates
      11. Supplemental: SEO Tracking
      12. Supplemental: SEO Career Path
      13. Supplemental: SEO Tools

Cost: $999.00
Course and Materials Access: 4 months
Estimated Completion Hours: 45

4. Pay-Per-Click (PPC) Marketing (OMCP® eligible)

      1. Introduction to PPC
      2. Introduction to Keywords & Match Types
      3. Writing Effective Ad Copy & Ad Extensions
      4. Campaign Settings
      5. Conversion Tracking, Bidding, and Reporting
      6. Utilizing the Display Network
      7. Account Organization
      8. Understanding Quality Score
      9. Strategy & Launching & Monitoring Acounts
      10. Supplemental: Testing & Landing Page Strategy
      11. Supplemental: Tools & Other Networks

Cost: $999.00
Course and Materials Access: 4 months
Estimated Completion Hours: 35

5. Landing Page Optimization & Conversion Practitioner (OMCP® Eligible)

      1. Introduction to Conversion Optimization
      2. Conversion Planning
      3. Conversion Design Structure
      4. Creating Conversion Structure
      5. Building Momentum
      6. Engaging in a Dialogue with Your Users
      7. Analysis & Measurement
      8. Taking Action with Conversion Strategies
      9. Bonus: Product Page Optimization
      10. Bonus: PPC Conversion Strategies
      11. Bonus: Conversion Math Analytics

Cost: $999.00
Course and Materials Access: 4 months
Estimated Completion Hours: 40

6. Mobile Marketing (OMCP® eligible)

      1. Introduction to Mobile Marketing
      2. Understanding Mobile Devices
      3. Core Mobile Product and Service Offerings
      4. Supplemental Products and Service Offerings
      5. Mobile Advertising and Search
      6. Incentives and Loyalty Programs
      7. Combining Mobile with Other Channels
      8. Mobile Marketing and Social Media
      9. Location and Mobile
      10. Mobile Rules and Regulations
      11. Mobile Marketing Measurement and Analytics
      12. The Mobile Website

Cost: $999.00
Course and Materials Access: 4 months
Estimated Completion Hours: 40

 7. Web Analytics (OMCP® eligible)

      1. Introduction to Web Analytics
      2. Data Collection
      3. KPIs and Analytics Techniques
      4. Segmentation
      5. Actionable Web Analytics Reporting
      6. Web Data Analytics Guide
      7. Qualitative Research
      8. Experimentation and Testing
      9. Competitive Intelligence Analysis
      10. Multi-Channel Analytics
      11. Supplemental: Dashboards
      12. Supplemental: Models and Measurement
      13. Supplemental: Social Media Analytics
      14. Supplemental: Google Techniques and Reports


Cost: $999.00
Course and Materials Access: 4 months
Estimated Completion Hours: 50

 

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UMD Continuing Education
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218/726-8113