From Erving Goffman, The Presentation of Self in Everyday Life. New York: Doubleday, 1956, pp. 22-30, 70-76.
I have been using the term "performance" to refer to all the activity of an individual which occurs during a period marked by his continuous presence before a particular set of observers and which has some influence on the observers. It will be convenient to label as "front" that part of the individual's performance which regularly functions in a general and fixed fashion to define the situation for those who observe the performance. Front, then, is the expressive equipment of a standard kind intentionally or unwittingly employed by the individual during his performance. For preliminary purposes, it will be convenient to distinguish and label what seem to be the standard parts of front.
First, there is the "setting," involving furniture, decor physical layout, and other background items which supply the scenery and stage props for the spate of human action played out before, within, or upon it. A setting tends to stay put, geographically speaking, so that those who would use a particular setting as part of their performance cannot begin their act until they have brought themselves to the appropriate place and must terminate their performance when they leave it. It is only in exceptional circumstances that the setting follows along with the performers; we see this in the funeral cortege, the civic parade, and the dreamlike processions that kings and queens are made of. In the main, these exceptions seem to offer some kind of extra protection for performers who are, or who have momentarily become, highly sacred. These worthies are to be distinguished, of course, from quite profane performers of the peddler class who move their place of work between performances, often being forced to do so. In the matter of having one fixed place for one's setting, a ruler may be too sacred, a peddler too profane.
In thinking about the scenic aspects of front, we tend to think of the living room in a particular house and the small number of performers who can thoroughly identify themselves with it. We have given insufficient attention to assemblages of sign-equipment which large numbers of performers can call their own for short periods of time. It is characteristic of Western European countries, and no doubt a source of stability for them, that a large number of luxurious settings are available for hire to anyone of the right kind who can afford them. One illustration of this may be cited from a study of the higher civil servant in Britain:
The question how far the men who rise to the top in the Civil Service take on the "tone" or "color" of a class other than that to which they belong by birth is delicate and difficult. The only definite information bearing on the question is the figures relating to the membership of the great London clubs. More than three-quarters of our high administrative officials belong to one or more clubs of high status and considerable luxury, where the entrance fee might be twenty guineas or more, and the annual subscription from twelve to twenty guineas. These institutions are of the upper class (not even of the upper-middle) in their premises, their equipment, the style of living practiced there, their whole atmosphere. Though many of the members would not be described as wealthy, only a wealthy man would unaided provide for himself and his family space, food and drink, service, and other amenities of life to the same standard as he will find at the Union, the Travellers', or the Reform. 
Another example can be found in the recent development of the medical profession where we find that it is increasingly important for a doctor to have access to the elaborate scientific stage provided by large hospitals, so that fewer and fewer doctors are able to feel that their setting is a place that they can lock up at night. 
If we take the term "setting" to refer to the scenic parts of expressive equipment, one may take the term "personal front" to refer to the other items of expressive equipment, the items that we most intimately identify with the performer himself and that we naturally expect will follow the performer wherever he goes. As part Of personal front we may include: insignia of office or rank; clothing; sex, age, and racial characteristics; size and looks; posture; speech patterns; facial expressions; bodily gestures; and the like. Some of these vehicles for conveying signs, such as racial characteristics, are relatively fixed and over a span of time do not vary for the individual from one situation to another. On the other hand, some of these sign vehicles are relatively mobile or transitory, such as facial expression, and can vary ; during a performance from one moment to the next.
It is sometimes convenient to divide the stimuli which make up personal front into "appearance" and "manner," according to the function performed by the information that these stimuli convey. "Appearance'' may be taken to refer to those stimuli which function at the time to tell us of the performer's social statuses. These stimuli also tell us of the individual's temporary ritual state, that is, whether he is engaging in formal social activity, work, or informal recreation, whether or not he is celebrating a new phase in the season cycle or in his life-cycle. "Manner" may be taken to refer to those stimuli which function at the time to warn us of the interaction role the performer will expect to play in the oncoming situation. Thus a haughty, aggressive manner may give the impression that the performer expects to be the one who will initiate the verbal interaction and direct its course. A meek, apologetic manner may give the impression that the performer expects to follow the lead of others, or at least that he can be led to do so.
We often expect, of course, a confirming consistency between appearance and manner; we expect that the differences in social statuses among the interactants will be expressed in some way by congruent differences in the indications that are made of an expected interaction role. This type of coherence of front may be illustrated by the following description of the procession of a mandarin through a Chinese city:
Coming closely behind . . . the luxurious chair of the mandarin, carried by eight bearers, fills the vacant space in the street. He is mayor of the town, and for all practical purposes the supreme power in it. He is an ideal-looking official, for he is large and massive in appearance, whilst he has that stern and uncompromising look that is supposed to be necessary in any magistrate who would hope to keep his subjects in order. He has a stern and forbidding aspect, as though he were on his way to the execution ground to have some criminal decapitated. This is the kind of air that the mandarins put on when they appear in public. In the course of many years' experience, I have never once seen any of them, from the highest to the lowest, with a smile on his face or a look of sympathy for the people whilst he was being carried officially through the streets. 
But, of course, appearance and manner may tend to contradict each other, as when a performer who appears to be of higher estate than his audience acts in a manner that is unexpectedly equalitarian, or intimate, or apologetic, or when a performer dressed in the garments of a high position presents himself to an individual of even higher status.
In addition to the expected consistency between appearance and manner, we expect, of course, some coherence among setting, appearance, and manner.  Such coherence represents an ideal type that provides us with a means of stimulating our attention to and interest in exceptions. In this the student is assisted by the journalist, for exceptions to expected consistency among setting, appearance, and manner provide the piquancy and glamor of many careers and the salable appeal of many magazine articles. For example, a New Yorker profile on Roger Stevens (the real estate agent who engineered the sale of the Empire State Building) comments on the startling fact that Stevens has a small house, a meager office, and no letterhead stationery. 
In order to explore more fully the relations among the several parts of social front, it will be convenient to consider here a significant characteristic of the information conveyed by front, namely, its abstractness and generality.
However specialized and unique a routine is, its social front, with certain exceptions, will tend to claim facts that can be equally claimed and asserted of other, somewhat different routines. For example, many service occupations offer their clients a performance that is illuminated with dramatic expressions of cleanliness, modernity, competence, and integrity. While in fact these abstract standards have a different significance in different occupational performances, the observer is encouraged to stress the abstract similarities. For the observer this is a wonderful, though sometimes disastrous, convenience. Instead of having to maintain a different pattern of expectation and responsive treatment for each slightly different performer and performance, he can place the situation in a broad category around which it is easy for him to mobilize his past experience and stereo-typical thinking. Observers then need only be familiar with a small and hence manageable vocabulary of fronts and know how to respond to them, in order to orient themselves in a wide variety of situations. Thus in London the current tendency for chimney sweeps  and perfume clerks to wear white lab coats tends to provide the client with an understanding that the delicate tasks performed by these persons will be performed in what has become a standardized, clinical, confidential manner.
There are grounds for believing that the tendency for a large number of different acts to be presented from behind a small number of fronts is a natural development in social organization. Radcliffe-Brown has suggested this in his claim that a "descriptive" kinship system which gives each person a unique place may work for very small communities, but, as the number of persons becomes large, clan segmentation becomes necessary as a means of providing a less complicated system of identifications and treatments.  We see this tendency illustrated in factories, barracks, and other large social establishments. Those who organize these establishments find it impossible to provide a special cafeteria, special modes of payment, special vacation rights, and special sanitary facilities for every line and staff status category in the organization, and at the same time they feel that persons of dissimilar status ought not to be indiscriminately thrown together or classified together. As a compromise, the full range of diversity is cut at a few crucial points, and all those within a given bracket are allowed or obliged to maintain the same social front in certain situations.
In addition to the fact that different routines may employ the same front, it is to be noted that a given social front tends to become institutionalized in terms of the abstract stereotyped expectations to which it gives rise, and tends to take on a meaning and stability apart from the specific tasks which happen at the time to be performed in its name. The front becomes a "collective representation" and a fact in its own right.
When an actor takes on an established social role, usually he finds that a particular front has already been established for it. Whether his acquisition of the role was primarily motivated by a desire to perform the given task or by a desire to maintain the corresponding front, the actor will find that he must do both.
Further, if the individual takes on a task that is not only new to him but also unestablished in the society, or if he attempts to change the light in which his task is viewed, he is likely to find that there are already several well-established fronts among which he must choose. Thus, when a task is given a new front we seldom find that the front it is given is itself new.
Since fronts tend to be selected, not created, we may expect trouble to arise when those who perform a given task are forced to select a suitable front for themselves from among several quite dissimilar ones. Thus, in military organizations, tasks are always developing which (it is felt) require too much authority and skill to be carried out behind the front maintained by one grade of personnel and too little authority and skill to be carried out behind the front maintained by the next grade in the hierarchy. Since there are relatively large jumps between grades, the task will come to "carry too much rank" or to carry too little.
An interesting illustration of the dilemma of selecting an appropriate front from several not quite fitting ones may be found today in American medical organizations with respect to the task of administering anesthesia.  In some hospitals anesthesia is still administered by nurses behind the front that nurses are allowed to have in hospitals regardless of the tasks they perform--a front involving ceremonial subordination to doctors and a relatively low rate of pay. In order to establish anesthesiology as a speciality for graduate medical doctors, interested practitioners have had to advocate strongly the idea that administering anesthesia is a sufficiently complex and vital task to justify giving to those who perform it the ceremonial and financial reward given to doctors. The difference between the front maintained by a nurse and the front maintained by a doctor is great; many things that are acceptable for nurses are infra dignitatem for doctors. Some medical people have felt that a nurse "under-ranked" for the task of administering anesthesia and that doctors "over-ranked"; were there I an established status midway between nurse and doctor, an easier solution to the problem could perhaps be found.  Similarly, had the Canadian Army had a rank halfway between lieutenant and captain, two and a half pips instead of two or three, then Dental Corps captains, many of them of a low ethnic origin, could have been given a rank that would perhaps have been more suitable in the eyes of the Army than the captaincies they were actually given.
I do not mean here to stress the point of view of a formal organization or a society; the individual, as someone who possesses a limited range of sign-equipment, must also make unhappy choices. Thus, in the crofting community studied by the writer, hosts often marked the visit of a friend by offering him a shot of hard liquor, a glass of wine, some home-made brew, or a cup of tea. The higher the rank or temporary ceremonial status of the visitor, the more likely he was to receive an offering near the liquor end of the continuum. Now one problem associated with this range of sign-equipment was that some crofters could not afford to keep a bottle of hard liquor, so that wine tended to be the most indulgent gesture they could employ. But perhaps a more common difficulty was the fact that certain visitors, given their permanent and temporary status at the time, outranked one potable and under-ranked the next one in line. There was often a danger that the visitor would feel just a little affronted or, on the other hand, that the host's costly and limited sign-equipment would be misused. In our middle classes a similar situation arises when a hostess has to decide whether or not to use the good silver, or which would be the more appropriate to wear, her best afternoon dress or her plainest evening gown.
I have suggested that social front can be divided into traditional parts, such as setting, appearance, and manner, and that (since different routines may be presented from behind the same front) we may not find a perfect fit between the specific character of a performance and the general socialized guise in which it appears to us. These two facts, taken together, lead one to appreciate that items in the social front of a particular routine are not only found in the social fronts of a whole range of routines but also that the whole range of routines in which one item of sign-equipment is found will differ from the range of routines in which another item in the same social front will be found. Thus, a lawyer may talk to a client in a social setting that he employs only for this purpose (or for a study), but the suitable clothes he wears on such occasions he will also employ, with equal suitability, at dinner with colleagues and at the theater with his wife. Similarly, the prints that hang on his wall and the carpet on his floor may be found in domestic social establishments. Of course, in highly ceremonial occasions, setting, manner, and appearance may all be unique and specific, used only for performances of a single type of routine, but such exclusive use of sign-equipment is the exception rather than the rule.
In our own Anglo-American culture there seems to be two common-sense models according to which we formulate our conceptions of behavior: the real, sincere, or honest performance; and the false one that thorough fabricators assemble for us, whether meant to be taken unseriously, as in the work of stage actors, or seriously, as in the work of confidence men. We tend to see real performances as something not purposely put together at all, being an unintentional product of the individuals unself-conscious response to the facts in his situation. And contrived performances we tend to see as something painstakingly pasted together, one false item on another, since there is no reality to which the items of behavior could be a direct response. It will be necessary to see now that these dichotomous conceptions are by way of being the ideology of honest performers, providing strength to the show they put on, but a poor analysis of it.
First, let it be said that there are many individuals who sincerely believe that the definition of the situation they habitually project is the real reality. In this report I do not mean to question their proportion in the population but rather the structural relation of their sincerity to the performances they offer. If a performance is to come off, the witnesses by and large must be able to believe that the performers are sincere. This is the structural place of sincerity in the drama of events. Performers may be sincere--or be insincere but sincerely convinced of their own sincerity --but this kind of affection for one's part is not necessary for its convincing performance. There are not many French cooks who are really Russian spies, and perhaps there are not many women who play the part of wife to one man and mistress to another; but these duplicities do occur, often being sustained successfully for long periods of time. This suggests that while persons usually are what they appear to be, such appearances could still have been managed. There is, then, a statistical relation between appearances and reality, not an intrinsic or necessary one. In fact, given the unanticipated threats that play upon a performance, and given the need (later to be discussed) to maintain solidarity with one's fellow performers and some distance from the witnesses, we find that a rigid incapacity to depart from one's inward view of reality may at times endanger one's performance. Some performances are carried off successfully with complete dishonesty, others with complete honesty; but for performances in general neither of these extremes is essential and neither, perhaps, is dramaturgically advisable.
The implication here is that an honest, sincere, serious performance is less firmly connected with the solid world than one might first assume. And this implication will be strengthened if we look again at the distance usually placed between quite honest performances and quite contrived ones. In this connection take, for example, the remarkable phenomenon of stage acting. It does take deep skill, long training, and psychological capacity to become a good stage actor. But this fact should not blind us to another one: that almost anyone can quickly learn a script well enough to give a charitable audience some sense of realness in what is being contrived before them. And it seems this is so because ordinary social intercourse is itself put together as a scene is put together, by the exchange of dramatically inflated actions, counteractions, and terminating replies. Scripts even in the hands of unpracticed players can come to life because life itself is a dramatically enacted thing. All the world is not, of course, a stage, but the crucial ways in which it isn't are not easy to specify.
The recent use of "psychodrama" as a therapeutic technique illustrates a further point in this regard. In these psychiatrically staged scenes patients not only act out parts with some effectiveness, but employ no script in doing so. Their own past is available to them in a form which allows them to stage a recapitulation of it. Apparently a part once played honestly and in earnest leaves the performer in a position to contrive a showing of it later. Further, the parts that significant others played to him in the past also seem to be available, allowing him to switch from being the person that he was to being the persons that others were for him. This capacity to switch enacted roles when obliged to do so could have been predicted; everyone apparently can do it. For in learning to perform our parts in real life we guide our own productions by not too consciously maintaining an incipient familiarity with the routine of those to whom we will address ourselves. And when we come to be able properly to manage a real routine we are able to do this in part because of "anticipatory socialization,"  having already been schooled in the reality that is just coming to be real for us.
When the individual does move into a new position in society and obtains a new part to perform, he is not likely to be told in full detail how to conduct himself, nor will the facts of his new situation press sufficiently on him from the start to determine his conduct without his further giving thought to it. Ordinarily he will be given only a few cues, hints, and stage directions, and it will be assumed that he already has in his repertoire a large number of bits and pieces of performances that will be required in the new setting. The individual will already have a fair idea of what modesty, deference, or righteous indignation looks like, and can make a pass at playing these bits when necessary. He may even be able to play out the part of a hypnotic subject  or commit a "compulsive" crime  on the basis of models for these activities that he is already familiar with.
A theatrical performance or a staged confidence game requires a thorough scripting of the spoken content of the routine; but the vast part involving "expression given off" is often determined by meager stage directions. It is expected that the performer of illusions will already know a good deal about how to manage his voice, his face, and his body, although he--as well as any person who directs him-- may find it difficult indeed to provide a detailed verbal statement of this kind of knowledge. And in this, of course, we approach the situation of the straightforward man in the street. Socialization may not so much involve a learning of the many specific details of a single concrete part--often there could not be enough time or energy for this. What does seem to be required of the individual is that he learn enough pieces of expression to be able to "fill in" and manage, more or less, any part that he is likely to be given. The legitimate performances of everyday life are not "acted" or "put on" in the sense that the performer knows in advance just what he is going to do, and does this solely because of the effect it is likely to have. The expressions it is felt he is giving off will be especially "inaccessible" to him.  But as in the case of less legitimate performers, the incapacity of the ordinary individual to formulate in advance the movements of his eyes and body does not mean that he will not express himself through these devices in a way that is dramatized and pre-formed in his repertoire of actions. In short, we all act better than we know how.
When we watch a television wrestler gouge, foul, and snarl at his opponent we are quite ready to see that, in spite of the dust, he is, and knows he is, merely playing at being the "heavy," and that in another match he may be given the other role, that of clean-cut wrestler, and perform this with equal verve and proficiency. We seem less ready to see, however, that while such details as the number and character of the falls may be fixed beforehand, the details of the expressions and movements used do not come from a script but from command of an idiom, a command that is exercised from moment to moment with little calculation or forethought.
In reading of persons in the West Indies who become the "horse" or the one possessed of a voodoo spirit,  it is enlightening to learn that the person possessed will be able to provide a correct portrayal of the god that has entered him because of "the knowledge and memories accumulated in a life spent visiting congregations of the cult";  that the person possessed will be in just the right social relation to those who are watching; that possession occurs at just the right moment in the ceremonial undertakings, the possessed one carrying out his ritual obligations to the point of participating in a kind of skit with persons possessed at the time with other spirits. But in learning this, it is important to see that this contextual structuring of the horse's role still allows participants in the cult to believe that possession is a real thing and that persons are possessed at random by gods whom they cannot select.
And when we observe a young American middle class girl playing dumb for the benefit of her boy friend, we are ready to point to items of guile and contrivance in her behavior. But like herself and her boy friend, we accept as an unperformed fact that this performer is a young
American middle-class girl. But surely here we neglect the greater part of the performance. It is commonplace to say that different social groupings express in different ways such attributes as age, sex, territory, and class status, and that in each case these bare attributes are elaborated by means of a distinctive complex cultural configuration of proper ways of conducting oneself. To be a given kind of person, then, is not merely to possess the required attributes, but also to sustain the standards of conduct and appearance that one's social grouping attaches thereto. The unthinking ease with which performers consistently carry off such standard-maintaining routines does not deny that a performance has occurred, merely that the participants have been aware of it.
A status, a position, a social place is not a material thing, to be possessed and then displayed; it is a pattern of appropriate conduct, coherent, embellished, and well articulated. Performed with ease or clumsiness, awareness or not, guile or good faith, it is none the less something that must be enacted and portrayed, something that must be realized. Sartre, here, provides a good illustration:
Let us consider this waiter in the cafe. His movement is quick and forward, a little too precise, a little too rapid. He comes toward the patrons with a step a little too quick. He bends forward a little too eagerly; his voice, his eyes express an interest a little too solicitous for the order of the customer. Finally there he returns, trying to imitate in his walk the inflexible stiffness of some kind of automaton while carrying his tray with the recklessness of a tightrope-walker by putting it in a perpetually unstable, perpetually broken equilibrium which he perpetually re-establishes by a light movement of the arm and hand. All his behavior seems to us a game. He applies himself to chaining his movements as if they were mechanisms, the one regulating the other; his gestures and even his voice seem to be mechanisms; he gives himself the quickness and pitiless rapidity of things. He is playing, he is amusing himself. But what is he playing? We need not watch long before we can explain it: he is playing at being a waiter in a cafe. There is nothing there to surprise us. The game is a kind of marking out and investigation. The child plays with his body in order to explore it, to take inventory of it; the waiter in the cafe plays with his condition in order to realize it. This obligation is not different from that which is imposed on all tradesmen. Their condition is wholly one of ceremony. The public demands of them that they realize it as a ceremony; there is the dance of the grocer, of the tailor, of the auctioneer, by which they endeavor to persuade their clientele that they are nothing but a grocer, an auctioneer, a tailor. A grocer who dreams is offensive to the buyer, because such a grocer is not wholly a grocer. Society demands that he limit himself to his function as a grocer, just as the soldier at attention makes himself into a soldier-thing with a direct regard which does not see at all, which is not longer meant to see, since it is the rule and not the interest of the moment which determines the point he must fix his eyes on (the sight "fixed at ten paces"). There are indeed many precautions to imprison a man in what he is, as if we lived in perpetual fear that he might escape from it, that he might break away and suddenly elude his condition. 
1. H. E. Dale, The Higher Civil Service of Great Britain (Oxford: Oxford University Press, 1941), p. 50.
2. David Solomon, "Career Contingencies of Chicago Physicians" (unpublished Ph.D. dissertation, Department of Sociology, University of Chicago, 1952), p. 74.
3. J. Macgowan, Sidelights on Chinese Life (Philadelphia: Lippincott, 1908), p. 187.
4. Cf. Kenneth Burke's comments on the "scene-act-agent ratio," A Grammar of Motives (New York: Prentice-Hall, 1945), pp. 6-9
5. E. J. Kahn, Jr., "Closings and Openings," The New Yorker, February 13 and 20, 1954.
6. See Mervyn Jones, "White as a Sweep," The New Statesman and Nation, December 6, 1952.
7. A. R. Radcliffe-Brown, "The Social Organization of Australian Tribes." Oceania, I, 440.
8. See the thorough treatment of this problem in Dan C. Lortie, "Doctors without Patients: The Anesthesiologist, a New Medical Specialty" (unpublished Master's thesis, Department of Sociology, University of Chicago, 1950). See also Mark Murphy's three-part Profile of Dr. Rovenstine, "Anesthesiologist," The New Yorker, October 25, November 1, and November 8, 1947.
9. In some hospitals the intern and the medical student perform tasks that are beneath a doctor and above a nurse. Presumably such tasks do not require a large amount of experience and practical training, for while this intermediate status of doctor-in-training is a permanent part of hospitals, all those who hold it do so temporarily.
1. See R. K. Merton, Social Theory and Social Structure (Glencoe: The Free Press, revised and enlarged edition, 1957), p. 265ff.
2. This view of hypnosis is neatly presented by T. R Sarbin, "Contributions to Role-Taking Theory. I: Hypnotic Behavior," Psychological Review, 57, pp. 255-70.
3. See D. R. Cressey "The Differential Association Theory and Compulsive Crimes," Journal of Criminal Law, Criminology and Police Science, 45, pp. 29-40.
4. This concept derives from T. R. Sarbin, "Role Theory," in Gardner Lindzey, Handbook of Social Psychology (Cambridge: Addison-Wesley, 1954), Vol. 1, pp. 235-36.
5. See, for example, Alfred Metraux, "Dramatic Elements in Ritual Possession," Diogenes, 11, pp. 18-36.
6. Ibid., p. 24.
7. Sartre, op. cit., p. 59.
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