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Standards Manual
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Introduction
The University of Minnesota Duluth (UMD) is a prestigious university with
a strong reputation for providing incredible academic, athletic, and community
opportunities. While it is part of the University of Minnesota, UMD has
its own unique distinctions and needs to market those to many different
constituencies. This identity standards manual is to be used by UMD personnel
and outside vendors contracting with UMD to ensure consistency across
communications, while allowing individual schools, colleges, and other
affiliates to sub-brand to UMD.
Mandatory Graphic Elements
The UMD logo should be used in all publications that promote or represent
UMD as a whole, i.e. admissions, alumni, image ads, or public relations.
The UMD logo is for official documents and publications only. All other
uses are prohibited.
Only the UMD logos located in this document are permitted. Departments
and Programs are not permitted to develop their own logos.
UMD Logo
The UMD logo should be used in all publications that promote or
represent UMD as a whole, i.e. admissions, alumni, image ads, or
public relations. The UMD logo is for official documents and publications
only. All other uses are prohibited.
Logo Size
To ensure the logo is readable, the suggested minimum size is .625”
high, both in black and reversed out. (Logos With Tag)
FIG. A
If the logo must appear less than the suggested minimum size, the
words “University of Minnesota” should not appear within
the logo, and “A great university on a great lake” should
not be included above the logo. The absolute
minimum size is .275” high. (Logos Without Tag) FIG.
B
Logo Colors
The logo may appear in maroon (PMS 202C or 201U), blue (PMS 281C
or 281U), or black. It may also appear in white, if reversed out
of a deeper color.
When reversing the logo out of a color, or when using the logo in
color over a background color, use your best judgment on color combinations.
If you have any questions, please contact:
Cheryl Reitan, University Relations
218/726-8996
creitan@d.umn.edu
Linda Naughton, UMD Print Shop
218/726-8788
lnaughto@d.umn.edu
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Common Logo Errors
Please avoid these common misapplications. FIG. C |
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Sub-Brand Logos: UMD
Schools, Colleges, and Other
To build the University of Minnesota Duluth’s brand and give
recognition to the various sub-brands, school and college logos are
being developed. The suggested minimum size is .625” high, both
in black and reversedout. (Logos With Tag) FIG. D
If the logo must appear less than the suggested minimum size, the
words “University of Minnesota” should not appear within
the logo, and “A great university on a great lake” should
not be included above the logo. The absolute minimum size is .275”
high. (Logos Without Tag) FIG. E |
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Sub-Brand Logos: UMD Schools, Colleges, and
Other continued
Following are more examples of school and college logos,shown at the
suggested minimum size. FIG. F
Note:
Since Labovitz is a named school, more prominence is given to the
school name. |
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Sub-Brand Logos: Departments
To further develop the UMD brand, departmental logos are being developed.
The suggested minimum size is .625” high, both in black and
reversed out. (Following are a few examples.) (Logos With Tag)
FIG. G
If the logo must appear less than the suggested minimum size, the
words “University of Minnesota” should not appear within
the logo, and “A great university on a great lake” should
not be included above the logo. The absolute minimum size is .275”
high. (Logos Without Tag) FIG. H |
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Sub-Brand
Logos: Departments
Following are more examples of departmental logos, shown at the suggested
minimum size. FIG. I |
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UMD Athletic Logos
For Your Information:
These logos are used to promote the overall athletics department.
FIG. J
This tagline is used in conjunction with athletic logos. FIG.
K
Suggested usage together. FIG. L
Individual team logos should be used to promote specific teams.
FIG. M
Note: only athletic department staff members are authorized
to use UMD athletic logos. |
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| Equal
Opportunity
Statement
SHORT FORM:
(for posters and cases of severe space limitation)
The University of Minnesota is an equal opportunity educator
and employer.
MEDIUM FORM:
(for most other publications and advertising for positions)
The University of Minnesota is committed to the policy that
all persons shall have equal access to its programs, facilities,
and employment without regard to race, color, creed, religion, national
origin, sex, age, marital status, disability, public assistance
status, veteran status, or sexual orientation.
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LONG FORM:
(for use in collegiate bulletins, employee handbooks, and application
forms)
The University of Minnesota is committed to the policy that all
persons shall have equal access to its programs, facilities, and
employment without regard to race, color, creed, religion, national
origin, sex, age, marital status, disability, public assistance
status, veteran status, or sexual orientation.
Inquiries regarding compliance may be directed to the UMD
Director of the Office of Equal Opportunity, 273 Darland
Administration Building, 1049 University Drive, Duluth, MN 55812,
(218) 726-6849, equaloo@d.umn.edu.
Website at
www.d.umn.edu/umdoeo/eostatement.html
Alternatively, inquiries can be made to the
Director, Office of Equal Opportunity and Affirmative Action, University
of Minnesota, 274 McNamara Alumni Center, 200 Oak Street SE, Minneapolis,
MN 55455, (612) 624-9547, eoaa@umn.edu. Website at www.eoaffact.umn.edu.
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Obtaining a Logo
Suggested Usages
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To obtain a logo, please visit www.d.umn.edu/currents/logo/umd.html
. E P S
(Vector) Suggested Use: print materials. Logo may be enlarged to
any size with this format. Logo integrity will not suffer.
. J P E G / . J P G
(High Resolution) Suggested Uses: Easily transferred when sending
logo via email or for insertion into header and/or footer on Microsoft
Word. Logo size can only be reduced with this format. Do not enlarge.
. T I F F
(High Resolution) Suggested Use: print materials. Do not enlarge
more than 10%.
For more information, contact:
Cheryl Reitan, University Relations
218/726-8996
creitan@d.umn.edu
Linda Naughton, UMD Print Shop
218/726-8788
lnaughto@d.umn.edu.
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About
Downloading and Placing a Logo:
FOR PROFESSIONAL PRINT PROJECTS, use the EPS files
To download the Adobe Illustrator EPS files,
choose which version of the logo you would like to use. The file
will prompt you to save it to your desktop. Opening the vector EPS
versions will require Adobe Illustrator or Adobe Photoshop.
FOR INTERNAL/SMALL AUDIENCE PRINT PROJECTS, use high-resolution
JPEG and TIFF files. (examples: flyers, internal newsletters)
To download JPEG and TIFF files, click on the
words JPEG or TIFF. Some browsers will download them; some will
display the logo. If your computer displays the logo, you can either
click and drag the image to your computer or right click on the
image and follow the commands to save the logo on your computer.
Adobe Photoshop may be used to open the JPEG and TIFF files. The
logos can also be saved and placed in documents WITHOUT opening. |
Publications and
Advertisements
To ensure consistency in representing UMD, while allowing flexibility
to promote
individual sub-brands, the following guidelines should be followed.
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NAME
USAGE
Use “University of Minnesota Duluth” as the title of
the university. Do not use a comma or hyphen. After the first introduction,
the name may be shortened to “UMD.”
The “University of Minnesota” is the name of the organization
that comprises four campuses and should not be used to describe
the Twin Cities campus. It is the “University of Minnesota
Twin Cities.”
Avoid terms that imply a secondary relationship to University of
Minnesota Twin Cities such as “the Main U,” “the
main campus,” or “the U.” To ensure consistency
in representing UMD, while allowing flexibility to promote individual
sub-brands, the following guidelines should be followed.
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FONT
USAGE
UMD generally uses two common type families for its primary
fonts: Times Roman and Franklin Gothic. These type families should
be used in publications to ensure a consistent look and feel.
These fonts should be available on UMD Microsoft Word programs.
If, however, you do not have the font, please contact:
Cheryl Reitan, University Relations
218/726-8996
creitan@d.umn.edu |
Style Guildlines
For questions on capitalization, quotes, italics,
academic language, and other style guidelines, visit www1.umn.edu/urelate/style/index.html.
Following is a list of the most common grammar questions and answers.
ALUMNA , ALUMNUS , ALUMNAE , ALUMNI , ALUM:
Use alumnus (alumni plural) for a man who has graduated from or
attended UMD. Use alumna (alumnae plural) to refer toa woman.Use
alumni when referring to a group of men and women. Although considered
slang, OK also to use alum (singular for either man or woman)
or alums (plural for men and women). UMD defines alumni as anyone
who has graduated from or attended the university or College.
CAPITALIZATION
• Lower case titles when used in apposition to a name (John
Jones, associate professor).
• Upper case is used only when the full and formal title
precedes the name: Associate Professor Bill Smith is a great teacher.
• Generally, lower case references to proper names when
not used in full: the program, the college, the university.
• Capitalize the full and correct name of offices, such
as the Department of Chemistry. Do not capitalize shorthand for
an office, such as the admissions office.
UNIVERSITY OF MINNESOTA DULUTH
Use the full name of UMD on a first reference. Secondary references
can be simply UMD.
COMMA
Use a comma before last item in a series: a, b, and c.
DEGREES
Per AP style, use periods in abbreviations for academic or professional
degrees: Ph.D., J.D., M.B.A., Ed.D. Capitalize when listed as
formal name, such as Master of Science, Bachelor of Arts, Master
of Arts in Journalism. Do not capitalize when referring to bachelor’s
degrees or master’s degrees.
DOCTOR TITLE
To avoid confusing the general public, the Dr. title is used only
in reference to people with medical degrees. When referring to
people with doctoral degrees, the preferred use is to list degree
and title after their name, such as John Smith, Ph.D., professor
of mathematics.
EMERITA, EMERITUS, EMERITAE, EMERITI
A title bestowed on retired faculty and administrators. When used,
emeritus follows the formal title. For individual female professor,
correct term is professor emerita (plural is professors emeritae).
When individual male professor, correct term is professor emeritus.
When all-male or mixed group, correct term is professors emeriti.
ITALICS / QUOTATION MARKS
Use italics for titles of complete, independent works: newspapers,
books, magazines, movies, plays, etc. Put quotes around titles
of works that are contained within other works, such as articles.
PLACEMENT OF QUOTATION MARKS WITH PUNCTUATION
Commas and periods always go inside quotation marks. The dash,
semicolon, question mark, and exclamation point go within quotation
marks when they apply to the quoted matter only. They go outside
when they apply to the whole sentence: Did you know that she said,
“Let them eat cake”?
TITLES
Books, films, TV shows, and other standalone media or publications
are italicized. Titles of songs, poems, TV episodes, etc. that
are not stand-alone are placed in quotes. The full name of course
titles — when they appear in text — are italicized
and major words are capped.
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Suggested Color Palette
To further build UMD’s brand, a suggested color palette is
provided. The colors are reflective of the buildings and scenery
on campus.
OFFICIAL COLORS
The official colors of the University of Minnesota system are maroon
(PMS 202C or 201U) and gold (PMS 136C or 116U). Blue (PMS 281C or
281U) is also an official color of the University of Minnesota Duluth.
COMPLEMENTARY COLORS
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Paper
Requirements
A 1992 state law requires all state agencies, including the University
of Minnesota, to use recycled paper and earthfriendly inks and practices.
To signal your compliance, publish the postconsumer material content
statement on your printed pieces. |
Stationery
and Business Cards
The UMD policy is to use University-branded stationery. Order letterhead,
envelopes and business cards through UMD
Print Services 218-726-7114.
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Questions
Regarding Standards
Questions regarding usage should be directed to:
Cheryl Reitan, University Relations
218/726-8996
creitan@d.umn.edu
Linda Naughton, UMD Print Shop
218/726-8788
lnaughto@d.umn.edu
University of Minnesota Duluth
1049 University Drive
Duluth, MN 55812 |
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