UMD
Identity Standards
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UMD
Logo | EEO
| Identity
Standards Manual
| UMD Identity Standards
Introduction Chancellor Kathryn A. Martin worked with the advertising agency, Westmorelandflint, to develop new identity standards for UMD in 2006. Because of changes in UMD useage, in 2010 UMD shifted to using the streamlined version of the logo. For all new projects the streamlined logo is recommended. Using the older versions of the logo is only permitted if it is costly to replace it. The use of "Reaching Higher" has been discontinued as that scholarship initiative is over. The use of these guidelines will present an image to the community that shows the University of Minnesota Duluth as a unified, strong organization. UMD is part of the University of Minnesota system but at the same time it functions as a separate University with unique challenges and opportunities. This graphic identity signals our common mission. It also marks the University of Minnesota Duluth as a prestigious university in its own right. Two offices on campus assist departments with the implementation of the identity program, University Relations and Development and UMD Printing Services. See UMD's guidelines in an html format: Identity Standards Manual. Download the free Adobe Acrobat® Reader® Or see the Adobe Web site
Copies of the logo See the UMD Logo page to download logos. Web page templates See the UMD Web Template Files. Equal opportunity statement See statement info: EEO Trademark licensing Paula Rossi, Auxiliary Services Susan Meyers, UMD Print Shop, University of Minnesota Duluth
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