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DTA's U-Pass Program at UMD a Success

Two Millionth Rider Mark Met February 1

The DTA’s U-PASS Program at UMD, which began in September of 2000, surpassed the two million rider milestone on February 1, 2007 when freshman Sarah Kryjeski of St. Paul swiped her U-Card.

Sarah was awarded gift certificates for UMD Stores and UMD Food Services. Sarah lives on campus and doesn't have a car. She uses the DTA for everything - work, shopping and entertainment. She works three days a week at Nettleton Magnet School's after school program. Sarah, who is studying chemistry, says the U-PASS Program at UMD was a big factor in her going to school in Duluth.

U-PASS ridership at UMD has increased every year since 2000 and has accounted for 11 percent of the DTA’s over-all ridership since then. Prior to the U-PASS Program, UMD ridership averaged just 4,000 a month. UMD ridership today tops the 4,000 rider mark in only two days. The monthly average for last semester (Fall 2006) was more than 42,000 per month.

The U-PASS Program at UMD was introduced in Fall Semester of 2000 as an innovative partnership between UMD and the DTA to encourage greater use of public transportation on campus by providing unlimited rides for students, faculty and staff and building on-campus transit hub

Since the U-PASS Program was instituted in 2000, UMD has experienced a phenomenal 23% increase in enrollment. UMD enrollment is now at an all time high with 11,190 students. The U-PASS Program has been very instrumental in accommodating the transportation needs of this increased enrollment. The free-ride U-PASS arrangement with UMD was a prerequisite by the DTA for establishing a transit hub on campus, which opened in December of 2004. The Kirby Plaza transit hub construction was funded in part by federal grant monies the DTA received in 1999 and 2000.

The Kirby Plaza Transit Hub is bustling with activity these days with four major bus routes serving the campus: Route #6 Mainline/UMD; Route #11 East 8th Street/UMD/Morley Heights; Route #12 Kenwood/ UMD; and Route #13 East Fourth Street/UMD/Woodland.

The Kirby Plaza Transit Hub includes a spacious passenger waiting lobby and three route-specific bus shelters equipped with electronic signs that operate with a GPS-based “Intelligent Transportation System” and provide “real-time” bus departure times. The Transit Hub also includes indoor and outdoor seating for riders, route and schedule informational displays, an extended canopy, as well as highly-illuminated bus stop and bus staging areas. Photo above: UMD, DTA and Mn/DOT officials --- (l-r) UMD Auxiliary Services John M. Brostrom; Special Guest: Retired Federal Judge Gerald Heaney, long-time advocate of U-PASS Program at UMD, UMD Director of Auxiliary Services Joe Michela, UMD Freshman Sarah Kryjeski, the Two Millionth U-PASS Rider; DTA General Manager Dennis E. Jensen, and UMD Vice Chancellor, Greg Fox. Photo below: Sarah Kryjeski and Greg Fox.

Since the U-PASS Program was established, the DTA has developed a number of inter-lined bus routes to provide more convenient service to the UMD campus from other areas of the city. Through the “inter- lining” of routes, the DTA has been able to provide “one-seat rides” to and from UMD from New Duluth, Lincoln Park, West Duluth, Morgan Park, Gary, Proctor and Piedmont. The DTA also provides direct service to and from UMD from downtown Duluth, East Hillside, Woodland, Morley Heights and Kenwood neighborhoods. UMD riders in Lakeside, Duluth Heights, West Fourth Boulevard, Park Point and Superior, WI make connections to one of four routes serving the UMD campus at established transfer points or in downtown Duluth. The DTA and UMD are contractually committed to continue the U-PASS Program through spring semester 2011.

Lake Superior College and the College of St. Scholastica are also onboard the DTA’s U-PASS Program. Ridership at these colleges continues to grow; but on a smaller scale than at UMD.

UMD Homepage 2007

UMD home page editor, Cheryl Reitan,
NEW RELEASES, UMD media contact, Susan Latto,, 218-726-8830


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