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LSBE Students Win

Labovitz School of Business and Economics Students Win

UMD’s Labovitz School of Business and Economics (LSBE) students are The Business Strategy Game 2006 Season II Best Strategy Invitational Grand Champions

Three UMD students win against over 6,500 competitors

Out of a field of over 6500 teams and well over a thousand professors, LSBE Business Strategy Class lead by Adjunct Professor David F. Hayden, MBA ’97 and LSBE senior students Jackie Claseman marketing major from Saint Cloud, MN, Sarah Fockler health care management student from Woodbury, MN and Terrance Thompson marketing major from Duluth, MN are The Business Strategy Game 2006 Season II Best Strategy Invitational Grand Champions. Photo: UMD students Jackie Claseman, Terrance Thompson, and Sarah Fockler.

The Business Strategy Game is a completely online exercise where teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions — Europe-Africa, North America , Asia-Pacific, and Latin America.

“I thought that the Business Strategy Game was a great team-building experience,” said team member Sarah Fockler. "My team members and I had similar high goals set that allowed us to work together smoothly with no difficulties. The BSG Invitational challenged us to make decisions that would keep us several steps ahead of the competition. Overall it was a great experience and I’m glad we had the chance to participate."

The Business Strategy Game student participants gain experience and practice in assessing business risk, analyzing industry and competitive conditions, making decisions from a companywide perspective, thinking strategically about a company's market position and the kinds of actions it will take to improve it, developing strategies and revising them in light of changing conditions, and applying what they have learned in business school.

The Business Strategy Game 2006 Season II Best Strategy Invitational Grand Champions are inducted into the Hall of Fame. Enshrined herein are some of the best teams ever to have managed a BSG-Online company, their names etched for all-time on the coveted Silver Sneaker Trophy.

Team member Jackie Claseman said, “The Business Strategy Game was a great experience. It brought real life experiences to further my knowledge about the business world. My group partners and I had to create a business strategy that could be flexible enough to with stand all the challenges that could/would come with the game. Overall this was a great experience that will help me with my career.” For additional information on this project see

UMD Homepage 2007

UMD home page editor, Cheryl Reitan,


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