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Alumnus Brendon Schrader: Helping to Strengthen the LSBE Alumni Community


UMD Alumus Brendon Schrader  
UMD alumnus Brendon Schrader  
As founder and CEO of Antenna, a Minneapolis-based strategic marketing consultancy, Brendon Schrader (B.B.A. ’97) is no stranger to leadership and advocacy. He joined the Dean’s Business Advisory Council in 2010 with a passion for strengthening connections with Labovitz School of Business and Economics (LSBE) alumni.

“Alumni relationships are critical to the longevity of LSBE and impact the School at a strategic level, from building regional equity in the LSBE brand to increasing fundraising involvement to developing corporate community partnerships,” Schrader said.

Schrader, who also earned his M.B.A. from the University of Minnesota’s Carlson School of Management, formed the LSBE Alumni Network in 2009. He brings to the Council a strategic approach to encouraging a sense of community and fostering connections among alumni, faculty and staff, and external partners.

“As a community, we can help build the LSBE brand, as well as the next generation of alumni and business leaders,” said Schrader. “I hope to not only make and strengthen connections with current alumni, but also make sure more-recent grads know it means something to be an LSBE alumni.”

One of the council’s younger members and an active business owner, Schrader also offers a fresh approach to the advisory team. He provides insight into current industry trends, grassroots fundraising tactics, and curriculum development.

Schrader is thankful for the opportunity he had to work with LSBE Dean Kjell R. Knudsen through the Alumni Network and Council. Knudsen is retiring after 15 years of distinguished service as dean and more than 34 years as part of the UMD community. Schrader says he admires Knudsen’s ability to recognize where curriculum is going, and in turn, capitalize on growth opportunities to benefit students.

“The foundational work that Kjell achieved will be a catalyst for the new dean to take over and continue to propel the School in the future,” said Schrader.

Amy Hietapelto has been named the new dean of the Labovitz School of Business and Economics. She will begin her role at UMD on July 1. She currently serves as dean of the College of Business and Management at Northeastern Illinois University (NEIU) in Chicago.

Visit the Labovitz School of Business and Economics website for more information about its programs.

June 2013

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