Musical force Christian Rich, twin brothers Taiwo and Kehinde Hassan, will be guest lecturers at UMD on Friday, October 2 from 12:30 – 2 pm in the Kirby Ballroom, 1049 University Drive. The event is free and open to the public.
The duo Christian Rich are artists, producers, and DJs who were born in Chicago, grew up in Nigeria, and are based in Los Angeles. Under the guidance of Pharrell Williams and Shea Haley of N.E.R.D, they worked with Drake, Childish Gambino, and many other famous musicians.
Cultural Entrepreneurship major Jake Wargin was instrumental in orchestrating Christian Rich’s appearance at UMD. Wargin reached out to the brothers through his startup “The Wild Midwest.” On the blog portion of The Wild Midwest, he interviews artists who he believes are on the forefront of shaping culture. After the interview, Christian Rich asked Wargin if they should come to UMD. “I was on cloud nine,” remembers Wargin. “I was thrilled that they responded, but I think that bigger artists understand that taking a chance leads to great things.”
Aparna Katre, Wargin’s professor, says that Christian Rich exemplifies cultural entrepreneurship, which combines the traditional lessons of business schools with the creative thinking that is most often cultivated in the arts. “There is inherit risk in any form of art. With effective business strategies, some of that risk is alleviated and success of Christian Rich’s caliber can be achieved.”
UMD’s Cultural Entrepreneurship Program, the Alworth Institute, and The Wild Midwest are sponsoring the event.
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