Getting Publicity for UMD Events and News

events - University of Minnesota Duluth

Resources

These resources will help your department or program get publicity for campus events and news. See below for more resources.

1) CALENDAR OF EVENTS:
Enter your open to the public event on the online UMD Events Calendar. Follow the simple instructions. Post your event on the online UMD Events Calendar, before you send a Business Announce e-mail. Calendar events that are open to the public now appear on the UMD Homepage. Enter open to the public events on the online UMD Events Calendar. Follow the simple instructions. Post your event on the online UMD Events Calendar before you send a Business Announce email. Calendar events that are open to the public now appear on the UMD Homepage.

2) BUSINESS ANNOUNCE (mass e-mail):
After you have posted the event to the online UMD Events Calendar, you can send one early email notice and one email notice just before the event to the campus, via umd.business.announce@d.umn.edu. To subscribe, see "E-mail lists." Be sure you read the guide for these announcements and be courteous. UMD gets complaints about multiple e-mails, errors on e-mail, and inappropriate messages.

3) DEPARTMENT WEB PAGE:
Your department has its own following of people. Make sure your own events and news items are up-to-date on your department web page and social media pages, such as facebook and twitter. Use the UMD Web Templates to design your pages. When making web pages, it is important to be familiar with UM policies and UMD policies.

4) NEWS RELEASES:
For many events, the department or program can send out their own news release. Make sure you also send a copy to External Affairs. The UMD Communicators Council and External Affairs maintain a list of Media Contacts for use by departments when sending news releases. For examples of news releases, see the News Release page.

External Affairs can help with news releases if your event or program is of interest to a large public audience. Before they can help you, all these steps should be in process: posting the event to the online UMD Events Calendar, sending a UMD Business Announcement, making a department web page, and making a poster or brochure.

For information about getting a UMD item in UM Brief, email External Affairs, or contact Kathleen McQuillan-Hofmann at 726-7111 or kmcquill@d.umn.edu.

5) CURRENTS NEWSLETTER
Currents, the UMD newsletter, is published throughout the year and features campus news and faculty/staff news and accomplishments. To submit campus news and/or faculty/staff news, send the info to umdnews@d.umn.edu.

6) POSTERS:
Be sure to use the UMD brand and the EEO statement in the proper manner.

7) FLYERS/BROCHURES/NEWSLETTERS:
Mailing to select audiences can target your message. UMD's guidelines for publication. Be sure to use the UMD brand and the EEO statement in the proper manner. Please note that major mailings/publications that go to off-campus audiences of 5000 or more need to be reviewed by the Office of the Chancellor and External Affairs. Contac 726-6140 or umdnews@d.umn.edu

8) CAMPUS MEDIA:
The UMD STATESMAN, the student newspaper, does a great job with publicity. Contact: statesman@d.umn.edu, 726-7112 or see http://www.d.umn.edu/statesman/.

KUMD-FM 103.3, the UMD radio station, carries UMD news. Contact nmorning@d.umn.edu, kumd@d.umn.edu, 726-7181, or see http://www.kumd.org/.

9) NEWS ARTICLES:
The purpose of the UMD Homepage is to emphasize the positive features of UMD, primarily for prospective students. External Affairs welcomes ideas for feature items for the UMD home page.

10) ADVERTISING:
UMD has contract rates with the Duluth News Tribune and other venues. Make sure that you ask for the best UMD rate, and be sure to use the UMD brand and EEO statement in the proper manner.

11) EQUAL OPPORTUNITY:
As a public institution, UMD works to maintain a positive campus environment that promotes affirmative action, diversity, and equal access to all. Some printed materials must carry statements that reflect our commitment to this mission and our compliance with certain legal guidelines. See guidelines for using the EEO statement in the proper manner.

12) TALKING TO REPORTERS/CRISIS CONTACTS:
If reporters contact you for information or comments based on a story idea you have "pitched" to them, use your best judgement when you speak to them. Make sure you let External Affairs know about the contact. When you deal with television reporters, have a few "sound bites" rehearsed before the interview. If a request for an interview is unsolicited, External Affairs may need to research the issue and determine whether and/or who could speak effectively about the issue.

In a crisis situation, or for personnel matters, police matters, and other sensitive topics, do not attempt to comment. Immediately contact relevant offices: the UMD Police, Vice Chancellors, the Chancellor's Office, the Human Resources Office, AND the External Affairs Office.

13) FILMING ON CAMPUS:
There is a policy and a form for outside groups who wish to film on campus: "Filming and Photography at the University":
The form is to be filled out by the film company and sent to the President's Office. They will follow up in conjunction with the people in charge of the specific location. The filmmakers will be charged a fee based on a long list of factors.

13) PHOTOGRAPHY ON CAMPUS:
Use this Photo/Film Authorization permission form when taking photos to be used in publicizing UMD events and programs.

Good luck, and thank you for helping to make UMD a vibrant, entertaining, and informative university.

Office of External Affairs

University of Minnesota Duluth
1049 University Drive
302 DAdB
Duluth, MN 55812
218-726-6140
umdnews@d.umn.edu

Staff

Lynne Williams
Director of External Affairs
218-726-6141
lwilliam@d.umn.edu

Cheryl Reitan
Associate Director for External Affairs
218-726-8996
creitan@d.umn.edu

Betty Greene
Associate Administrator
218-726-6140
bgreene@d.umn.edu

Brett Groehler
Director of Photographic Services
218-726-7115
bgroehle@d.umn.edu

Charlene Aaseng
Graphic/Multimedia Designer
218-726-6858
caaseng@d.umn.edu

Kathleen McQuillan-Hofmann
Communication Associate
218-726-7111
kmcquill@d.umn.edu

Lori Melton
Communication Associate
218-726-8830
lmelton@d.umn.edu

Joel Youngblom
Web Development & Content Manager
218-726-8798
jyoungbl@d.umn.edu


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