Why Usability?
- Web site usability touches many aspects of the university - the educational mission, marketing, etc.
- Usable sites increase productivity. When users retrieve information efficiently it avoids wasted time.
- Usable sites reduce support costs. Unusable sites require costly telephone or email support, or user training.
- When users experience satisfaction instead of frustration when interacting with a site they gain confidence and trust in a valuable resource.
- When users are happy they continue to use the site and become advocates, enhancing the reputation and user base of the site.
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Last Modified Friday, 26-Mar-2004 09:48:42 CST