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Social Media

Social networking websites and online communities such as Facebook, Twitter, and YouTube are increasingly being used by students, faculty and staff to communicate with one another, and also by universities to build communities and share information with others.

The University of Minnesota Duluth is committed to building a community free of all forms of harassment, bullying, exploitation or intimidation. University members are expected to act with honesty, integrity, respect for the rights, privileges, privacy, and property of others when using social media.

In an effort to better assist you and provide direction when using social media, Kirby Student Center has outlined a few general guidelines for engaging in social media, on behalf of a student organization, safely and productively.

General Guidelines for Social Media

Do You Know Who You Are?

Find your voice! Decide if the tone of your group is going to be primarily funny, sarcastic, informative, serious, or something else - and then stick to it. Not saying a funny Facebook/Twitter account can’t post anything informational - but your followers will appreciate the consistency in knowing what to expect from your account.

Watch the trademark rules.

Registered Student Groups can not use the official UMD logo or bulldog head. While you can identify your group as a student group at UMD and as students of UMD - be clear that you are sharing your personal/group views and are not representing the University. Campus Life Programs can use the trademarked images, and we’d highly recommend that your group’s faculty/staff advisor or Kirby Student Center staff look over your page. Remember - your views and opinions must fall in line with the University as a CLP.

Use Your Head

Remember that you are legally liable for what you post on your own site and on the sites of others. Social media users have been held liable for commentary deemed to be proprietary, copyrighted, defamatory, libelous or obscene (as defined by the courts). Employers are increasingly conducting web searches on job applicants before extending offers - and that might include looking for those groups you say you are a part of on your resume.

Repeat after me: Anything posted online, will ALWAYS be online. Even when your profile is private, the information you post can easily be made public with a simple screenshot. Be smart about what you publish. Once you put something online, it is always online. If something gives you pause before you post it, take a moment to consider why you might be hesitating. Don’t post in the middle of any extreme emotion. As a general rule, don’t say or post anything that you wouldn’t be comfortable showing to your parents or a staff member.


Social media is huge when it comes to marketing your organization to others as well as connecting with the members within your group. When your organization is using Facebook, it is important to distinguish the difference between Facebook groups and Facebook pages. Facebook groups are for specific members and Facebook pages are for the general public.


When your organization is using Twitter, make sure your group has a good Twitter name. This means try to avoid having a long name or too many underscores. Also, when tweeting, engage with other groups by re-tweeting and/or favoriting their tweets.

Kirby Postings

Kirby Student Center utilizes Facebook and Twitter. Items submitted to the Bulldog Link Newsletter are usually also included on these social media sites. Kirby Student Center is willing to post any item on behalf of your organization to our social media sites as long as it is appropriate.

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The University of Minnesota is an equal opportunity educator and employer.
Last modified on 04/05/16 08:42 AM
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