Quick Links: Department Happenings Chair's Welcome BBA Requirements Faculty and Staff Internships Policy Information Quick Fact No. 29 LSBE's placement rate for MIS majors in 2003-2004 was 92% with an average salary of $39,692. Eighty percent of the graduating majors were employed in Minnesota.

marketing

Marketing is about understanding consumers and their needs, developing market offerings that satisfy those needs, and communicating with the target market with the intent of creating an exchange. In this sense, marketing serves as not only the “eyes and ears” of an organization, but also its mouthpiece. In order to be successful, marketers need to be multi-talented professionals, who understand a consumer's psyche, can conduct research to empirically answer a question, and design and implement effective strategies pertaining to product development and management, pricing, distribution, and promotions.

The Department of Marketing at UMD is comprised of seven full-time and two adjunct faculty. The marketing major is one of the most popular majors on campus. Students majoring in marketing develop a broad knowledge base of theoretical and practical aspects of marketing. Our faculty is engaged in conducting cutting-edge research on a variety of topics in the basic, applied, and pedagogical domains.