Welcome to the website of the Department of Marketing in the Labovitz School of Business & Economics at UMD. We were a part of the Management Studies group and became a separate department in the summer of 2006. Our department has faculty with expertise in several areas, including sales management, pricing, promotions, new-product development, online consumption behavior, and consumer decision-making processes. Our faculty are also heavily involved in graduate education both in Duluth and Rochester.

Our department has exceptionally dedicated and highly qualified faculty. We have been recognized for our exceptional teaching, advising, and research scholarship. As a group, we have been awarded several awards, including the Jean G. Blehart Distinguished Teaching Award, Beta Gamma Sigma Outstanding Professor Award, SOCC Professor of the Year Award, and Hormel Meritorious Teaching Award. Our faculty has also won the campus-wide Outstanding Advising and Service Awards. Our faculty have consistently contributed to the body of knowledge in their respective fields. We publish in a variety of refereed journals in our discipline and present papers at leading national and international conferences.

Our distinguished faculty are also very active in community service and participation. We work closely with the Center for Economic Development (CED) on Student-to-Business Initiative projects. Our student teams have provided consulting help to more than 100 small businesses over the past few years. Our faculty serve on Editorial Boards of journals and provide valuable service to professional and academic organizations in various capacities.

We are a student-centered department and take pride in creating a learning environment that promotes creativity and a desire to learn. The Department of Marketing provides its students with several opportunities to enrich their learning experience beyond the classroom. Our students routinely participate in internships and are active in student organizations such as ADMAR and PSE.

Our students find placement in a variety of organizations: small businesses as well as large corporations, for-profit as well as non-profit organizations, and privately held as well as publicly traded businesses. Graduates of our programs have been hired by firms such as IBM, Best Buy, 3M, Enterprise Rent-A-Car, Federated Insurance, Kohls, Land's End, Philip Morris, Target, UPS, Metlife, Hershey Foods, Medtronics, Wells Fargo, and Johnson & Johnson.

If your goal is to receive quality education in marketing, LSBE and the Department of Marketing have the means, resources, and dedication to help you with that!

Happy surfing!

Praveen Aggarwal, Ph.D.
Department Head and Associate Professor of Marketing