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marketing faculty & staff

Marketing Department Staff

PRAVEEN AGGARWAL, Ph.D.
Morse-Alumni Distinguished Professor of Marketing and Department Head, Syracuse University (1998)

Praveen Aggarwal joined UMD in the Fall of 1998. He got his Ph.D. in marketing from Syracuse University, Syracuse, NY. He also has a masters degree in economics and another masters in management. Praveen has several years of work experience as a senior executive in the food products industry in India. He teaches marketing courses at the undergraduate and graduate levels.

Praveen's research has been published in journals such as Psychology & Marketing, Journal of Business Research, Journal of Marketing Education, Managerial & Decision Economics, Journal of Consumer Marketing, Journal of Consumer Behavior, International Journal of E-Business Research, Journal of Small Business Strategy, Journal of Marketing Management, International Journal of Electronic Marketing and Advertising, Journal for the Advancement of Marketing Education, and Journal of Product and Brand Management. He has also presented research papers at various national and international conferences, including those sponsored by AMA, ACR, MEA, and AMS. His research interests are in the areas of consumer decision-making processes, strategic marketing, and price and non-price promotions.

Praveen has won several teaching, research, and advising awards including Horace T. Morse Distinguished Teaching Award, Blehart Distinguished Teaching Award, Hormel Meritorious Teaching Award, SBE SOCC Outstanding Professor Award, UMD Outstanding Advisor Award, Beta Gamma Sigma Professor of the Year Award, and MCB Press Literati Club Award for Outstanding Research paper. He also co-directed a $380,000 US Dept of Education grant for internationalizing business curriculum at UMD.

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STEPHEN B. CASTLEBERRY, Ph.D.
Professor of Marketing
University of Alabama (1983)

Dr. Castleberry teaches Marketing Research, Fundamentals of Selling, and Business Ethics.

He has had over 40 articles in national publications, including: Journal of Advertising, Journal of Personal Selling and Sales Management, Journal of the Academy of Marketing Science, Journal of Marketing Management, Journal of Consumer Marketing. Dr. Castleberry has written a best-selling textbook and is currently on the editorial board of Journal of Selling and Major Account Management and the Journal of Applied Business Research. He was past editor of the Journal of Applied Business Research. He is a member of the American Marketing Association, and has done consulting work for a number of businesses. He also owns and operates a publishing company. Current areas of research include informal organization of sales teams, business ethics, and salesperson listening.

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JOHN L. KRATZ, MBA
Instructor of Marketing
Univerity of Minnesota (1992)

Mr. Kratz teaches Business-to-Business Marketing, International Marketing, Advertising and Marketing Communications and Fundamentals of Selling.

He brings 20 years of relevant industry experience to his post, having served in a diverse range of business development and marketing management positions with MCI, Gage Marketing Group, The Pillsbury Company, Land O’Lakes, Inc. and Actmedia (now part of NewsAmerica Corp.)

Mr. Kratz serves as a Board Member of UMD’s Alumni Association. Mr. Kratz holds an MBA from the Carlson School of Management in Marketing Management.

LINDA ROCHFORD, Ph.D.
Associate Professor of Marketing
University of Minnesota (1989)

Linda Rochford is Associate Professor of Marketing. She has a B.S. in Chemistry, an MBA and a Ph.D. in Marketing, all from the University of Minnesota. She has taught at San Diego State University and has held research, sales, and marketing management positions with firms such as 3M and Cargill.

Dr. Rochford has teaching and research interests in the areas of new product marketing, industrial marketing, and marketing management. She is currently conducting research on the marketing offering and on buyer and seller perspectives of what is exchanged. Her publications include articles appearing in the Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Industrial Marketing, Journal of Personal Selling and Sales Management and Journal of Business and Industrial Marketing.

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RAJIV VAIDYANATHAN, Ph.D.
Professor of Marketing
Washington State University (1993)

Rajiv Vaidyanathan is Professor of Marketing and Director of MBA Programs. His research interests include the examination of how consumers perceive prices, process information for decision making, and the marketing implications of e-commerce. His research has been published in several journals, including Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Marketing Education, Journal of Product and Brand Management, and Journal of Business and Psychology, and in the proceedings of several national and international marketing conferences. His publications also include several articles written for a practitioner audience in business newspapers and magazines. Starting in 2000, Rajiv spent two years as Vice President of Marketing at Active Learning Technologies where he was responsible for developing and implementing marketing strategy for a series of e-learning products. He also currently serves as executive director of the Association for Consumer Research, the largest scholarly organization of consumer researchers in the world.

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Vivek Madupu, Ph.D.
Assistant Professor of Marketing
University of Memphis (2006)

Vivek Madupu teaches Consumer Behavior, Marketing Research, and Retailing courses. Vivek has an M.S. in Physics from University of Hyderabad and an MBA from Bharathidasan Institute of Management, both from India and a Ph.D. from Memphis. Prior to his Ph.D., he worked in the service industry for four years.

Vivek's current research interests include online brand communities and social networks.  His research has been published in the Journal of World Business and in the proceedings of various academic conferences.

CARLOS CASTILLO , MBA
Instructor of Marketing
Louisiana State University, Baton rouge, LA

Carlos joined the Department of Marketing in the Fall 2007. He has been an Instructor at the Rafael Landivar University in Guatemala for the last eight years where he was teaching Marketing, Economics, and other Business courses at different levels. Carlos was also the Administrative and Academic Coordinator for the Business Administration Program at the university’s central campus and regional campus of Huehuetenango, Guatemala. He is also involved in providing consulting services to for–profit and non-profit organizations in Gautemala.

Carlos holds a Master of Business Administration from Louisiana State University Baton Rouge, LA. He received his Bachelor of Business Administration from Harding University.

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