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| BRIDGE
Magazine
Editorial Profile
How Can You Reach More Than 48,500 Active and Loyal Readers?
The Bridge serves up a lively mix of info, updates, and in-depth
stories for UMD’s alumni network. As a full-service regional
university with a strong national reputation for quality, UMD and
its publications reach a sought-after, and steadily growing, readership.
Our alumni are well educated, professionally diverse, and intensely
proud of their ties to UMD. They rely on the Bridge to keep them
connected to the campus community—and to one another. In short,
we have an enduring, trust-based relationship with our graduates
and readers.They consistently look to us for news that matters to
them, and we consistently deliver.
In Every Issue:
• New Program News
• Alumni Profiles & Notes
• Campus Updates
• Alumni Events
• Features—everything from groundbreaking UMD research
to in-depth profiles of the people and issues that matter to our
grads.
For information about advertising or for detailed information about
our reader surveys contact:
BRIDGE Magazine
Cheryl Reitan
creitan@d.umn.edu
phone-218-726-8996, fax 726-6186
315 Darland,1049 Univ. Dr.,
Duluth, MN 558129
Attn: Advertising
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• Production
Specifications (pdf file)
• Sponsorship Opportunities
(pdf file)
Alumni web page and special events
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Circulation
A Select and Devoted Audience: UMD alumni are decisive, high-income,
college-educated consumers who all have at least one element in
common: a powerful and enduring bond with their alma mater.
Thorough Readers: Bridge subscribers are avid and passionate about
UMD, and typically read most, if not all, of each issue. Almost
70% of Bridge readers fall into the “thorough reader”
category! More than 80% have read three or more of the last four
issues.
Highly Educated and Successful: Bridge readers are highly educated
and successful. 47% hold a postgraduate degree and 100% hold at
least a four-year degree!
Diverse and Affluent Consumers: The Bridge offers a diverse, upscale
group of readers with significant purchasing power. 56% of Bridge
readers have an annual income of $70,000 or higher! 32% of Bridge
readers have an annual income of $100,000 or higher! Nearly 80%
are homeowners!
See a powerpoint about the readers
of the UMD BRIDGE
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Summer Issues: Ad deadline June 16, Ads due Jun 26, Publish date
July 15.
Winter Issues: Ad deadline December 15, Ads due Jan 3, Publish
date Jan 27.
Spring Issues: Ad deadline March 15, Ads due April 3, Publish date
April 27. (not published every year)
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Web site and contents
© 2006 University of Minnesota Duluth
BRIDGE, the UMD Magazine, 1049 University
Drive, Duluth, MN 55812, (218) 726-8000
The University of Minnesota is an equal opportunity educator
and employer.
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