GETTING PUBLICITY FOR UMD EVENTS AND NEWS

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These resources may help departments and programs get publicity for their campus events and news.

1) CALENDAR OF EVENTS: Enter the events on the campus web UMD Events Calendar. Follow the simple instructions. You must post your event on the web Calendar of Events before you can send a Business Announce e-mail.

2) CURRENTS: Send your event information to the faculty staff newsletter, Currents. Write up the information in paragraph form and e-mail it to currents@d.umn.edu. Currents is published every two weeks while school is in session. Make sure you meet the deadlines by sending information several weeks in advance. You must send your event notice to Currents before you can send a Business Announce e-mail.

3) BUSINESS ANNOUNCE: After you have posted the event to the web Calendar of Events and sent the notice to Currents, you can send one early notice and one notice just before the event to the campus via umd.business.announce@d.umn.edu. To subscribe to umd.business.announce@d.umn.edu see "E-mail lists". Be sure you read the guide for these announcements and be courteous. The Campus Web Committee gets complaints about multiple e-mails on the same topic, errors on e-mail, and inappropritate messages.

5) DEPARTMENT WEB PAGE: Your department has its own following of people. Make sure your own events and news items are up to date on your department web page. Use the UMD Web Templates to design your pages.

6) NEWS RELEASES: University Relations can help with news releases if they are of interest to a large public audience. Contact the Office of Public Relations. For information about getting a UMD item in UM Briefs, contact the Office of Public Relations. For examples of news items see the News Release page. Communicators Council maintains a list of Media Contacts for use by departments when sending press releases.

7) a. HOME PAGE: Only select events are posted on the UMD Home Page. See the policies for more information.The Campus Web Committee welcomes ideas for feature items to be highlighted on the UMD home page. Feature items can focus on teaching and outreach, research and technology, interesting programs, and hidden gems. Before you ask to have your event featured on the UMD Home Page, send you announcement to Currents, post the event on the web Calendar of Events, and if possible, make a web page for the event. Suggestions may be sent to the Campus Web Committee.

b. When making web pages, it is important to be familiar with UM policies and UMD policies.

8) ADVERTISING: UMD has contract rates with the Duluth News Tribune and other venues. Make sure you ask for the best UMD rate and be sure to use the UMD logo and EEO statement in the proper manner.

9) Equal Opportunity Statement: As a public institution, UMD works to maintain a positive campus environment that promotes affirmative action, diversity, and equal access to all. Some printed materials must carry statements that reflect our commitment to this mission and our compliance with certain legal guidelines. See guidelines for using the EEO statement in the proper manner.

10) FLYERS/BROCHURES/NEWSLETTERS: Mailing to select audiences can target your message. UMD has guidelines for publications. Please note that major publications that go to off-campus audiences of 5000 or more need to be reviewed by Chancellor Martin and Cheryl Reitan. Contact Cheryl Reitan at 276-8996 or creitan@d.umn.edu.

11) STATESMAN: The UMD STATESMAN, the student newspaper does a great job of publicity. http://www.d.umn.edu/statesman/.

Good luck, and thank you for all you do to make UMD a vibrant, entertaining, and informative university.

Questions? Contact:
Cheryl Reitan, University Relations
218/726-8996
or e-mail creitan@d.umn.edu
University of Minnesota Duluth
1049 University Drive
Duluth, MN 55812