Tweed Museum of Art : Selectd Illustrations of Royal Canadian Mounted Police from the Potlatch Collection

Selected Illustrations of Royal Canadian Moutned Police from the Potlatch Collection

May 23 – September 7, 2008

Over 75 years ago the Northwest Paper Company of Cloquet, Minnesota recruited the image of the Royal Canadian Mounted Police, or Mounties, to advertise its papers to the printing industry. The company wanted to establish a corporate identity that would reflect the integrity of its product. By the 1930s, the image of the Mountie as a strong, successful figure from the Great Northwest had been firmly established in American popular culture through film, fiction, photographs, toys and souvenirs. With these associations, the Mountie promised to maintain the right image for the company.

These images, reproduced for nearly seventy-five years on Northwest Paper/Potlatch calendars, notepads, broadsides, and print ads, have long been collected by those seeking images of the "northwoods," as exemplified by the pioneering deeds of the steadfast Mountie.

A variety of Mountie merchandise is currently available in the museum store. In celebration of the RCMP exhibition; the Tweed Museum Store is offering 20% off all Mountie merchandise, from May 23rd through September 7th.


*Selected Illustrations of Royal Canadian Moutned Police from the Potlatch Collection* May 23 – September 7, 2008 Over 75 years ago the Northwest Paper Company of Cloquet, Minnesota recruited the image of the Royal Canadian Mounted Police, or Mounties, to advertise its papers to the printing industry. The company wanted to establish a corporate identity that would reflect the integrity of its product. By the 1930s, the image of the Mountie as a strong, successful figure from the Great Northwest had been firmly established in American popular culture through film, fiction, photographs, toys and souvenirs. With these associations, the Mountie promised to maintain the right image for the company. These images, reproduced for nearly seventy-five years on Northwest Paper/Potlatch calendars, notepads, broadsides, and print ads, have long been collected by those seeking images of the "northwoods," as exemplified by the pioneering deeds of the steadfast Mountie. A variety of Mountie merchandise is currently available in the museum store. In celebration of the RCMP exhibition; the Tweed Museum Store is offering 20% off all Mountie merchandise, from May 23rd through September 7th. Arnold Friberg