Color symbolism is essential to Huichol art, and to its connections to nature and nature’s active role in the culture.
Red - The color of blood and the rising sun in the east.
Black - Death and the west as the sun sinks into the underworld.
Green - All growing things, the life force of regeneration, the color of the northern light.
Blue - Wisdom and knowledge, eminating from the south.
Yellow - Fire, the sun, and the center of man's spirit.
White - Clouds bringing life-giving moisture from the ocean. White is also the color of the deer's tail. To the Huichol, the deer of the Sierra Madres are incarnations of Gods on earth, representing essential goodness. To “follow the deer”means an individual is engaged in a search for meaning, and is willing to walk a spiritual path.