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Faculty with artwork on exhibition (full statement)

Joellyn Rock

Sophronia Side Show, 2014
Digital Video Installation


Artist's Statement

Joellyn Rock teaches digital art and filmmaking courses for the Department of Art & Design. A researcher in UMD's new Motion and Media Across Disciplines Lab, she is especially interested in telling stories with emerging media.


SOPHRONIA SIDE SHOW is a traveling version of the multimedia installation and performance work inspired by Italo Calvino’s Invisible Cities. In the book, Calvino describes an imaginary place called Sophronia, made up of two half-cities, part circus and part stone. The Sophronia project was created in collaboration with multimedia composer Kathy McTavish and netprov writer Rob Wittig. The work was originally presented at the Walker Art Center for Northern Spark in June 2014 and later staged at the Free Range Film Barn in Wrenshall and at the Duluth Art Institute. In the multimedia installation, a glowing tent serves as canvas for a mischievous mix of digital video, text, and live silhouettes that disrupt, subvert, and create a playful participatory space. Projections include remixed digital collage, video mashups, and story fragments gleaned from the project database. In the spirit of carnivalesque celebrations, viewers play along with Multifficient the Multi-tasker, Textana the Texted Girl, Connectiva the Cord Charmer, Pollinatrix the Pollinator, and the Amazing Dr Calvino.

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