Outstanding Service Award Recipient
Ira "Mimmu" Salmela
Mimmu Salmela started working as Director of Development at KUMD in 2008. She obtained nearly record high donations from area merchants for the spring membership drive, enabling the station to come within only $300 of tying an all-time-high in memberships. She also brought in underwriting revenue last fiscal year, by connecting the value of KUMD air time with the needs of local businesses’ marketing plans. Her innovation in this area has enabled KUMD’s finances to be in the best position of its 55 year history.
When she started at KUMD, the station was in the red financially and had experienced negative press. Mimmu took stock and then took action. She worked tirelessly and focused on the positives. She changed the station’s image to that of a positive and interactive media outlet. Mimmu is credited by her department with being “greatly responsible for our increased listenership due to her innovative marketing strategies both on and off campus” and membership revenue has more than doubled in the last three years.
For helping to make KUMD relevant to its listeners and members, for showing the business community the value of both contributing to and advertising on a college radio station, it is my pleasure to present Mimuu Salmela with this award.