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UMD Marketing Student Writes Blog from LA
UMD marketing student Mike Malone is logging the story of his summer internship on a blog: http://stickell-malone.blogspot.com/
Read about what it's like to get around L.A., what the job is like, and what projects he gets to work on, like creating a microsite for all LA Times events.
Malone, a student in the Labovitz School of Business and Economics, was selected for the Vance and Betty Lee Stickell Student Internship Program, sponsored by American Advertising Federation (AAF).
Malone was chosen from a national pool of 48 candidates, and is one of 15 students in the entire country to be named for this prestigious advertising internship.He is the first UMD student to receive this award.
The winning students receive a stipend of $5,500 for a 10-week internship at U.S. media organizations, advertising agencies, and client and supplier companies.
The Stickell internship program was established in 1989 in honor of Vance L. Stickell (1925 -1987), former Executive Vice President, Marketing, for the Los Angeles Times. The program is intended to raise awareness and understanding of advertising processes and business ethics among future advertising professionals.
Established by the Times Mirror Foundation, the program is jointly administered by the Los Angeles Times and the American Advertising Federation. The Times continues to support the program in numerous ways, as well as hosting an intern each summer.
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