UMD STUDENTS SHINE IN NATIONAL ADVERTISING COMPETITION
A team of marketing students from the Labovitz School of Business and Economics (LSBE) and art and design students from the School of Fine Arts (SFA) took third place in the District 8 National Student Advertising Competition held in the Twin Cities on Saturday, May 1, 2010, beating out perennial powerhouses such as the University of Minnesota Twin Cities. The team, consisting of students from UMD’s ADMAR (Advertising and Marketing) club, was also the only one to walk away from the district competition with three separate awards.
In addition to their overall third place award, the team won the “Best Media Strategy & Execution” award and one of the team members, Anthony Aguirre, won the award for “Best Male Presenter.” The American Advertising Federation sponsors the National Student Advertising Competition. The competition gives teams the opportunity to learn about the advertising campaign process and gain real-life business experience by developing a campaign for an actual client.
This year’s client was State Farm Insurance. The students researched State Farm Insurance and their s competitors, identifying possible threats and opportunities. The team then devised an integrated communication campaign for the client. At the competition, each team “pitched” its comprehensive marketing plan to a panel of judges. Over 150 colleges and universities representing 15 districts competed across the nation. The 8th District competition included teams representing universities in Minnesota, Wisconsin, and South Dakota.