LSBE Interim Associate Dean and Morse-Alumni Distinguished Teaching Professor of Marketing Praveen Aggarwal, LSBE Professor of Marketing Rajiv Vaidyanathan, and LSBE Professor of Marketing and Head of the Marketing Department Stephen B. Castleberry published an article in the September 2012 issue of the Journal of Business Ethics. The article is titled, “Managerial and Public Attitudes Toward Ethics in Marketing Research.”
Aggarwal and Vaidyanathan also published an article with Wojciech Kozłowski, assistant professor at the International Center for Business and Management at the University of Warmia and Mazury. The article, “Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context” was published in the February 2011 issue of the Journal of Marketing Communications.
Assistant Professor of Business Communications Abram Anders co-designed an e-book titled, “Cultivating Change in the Academy: 50+ stories from the Digital Frontlines at the University of Minnesota in 2012.”
Luiggi Donayre, LSBE assistant professor of economics, presented a paper at the 2012 Annual Meetings of Computing in Economics and Finance in Prague, Czech Republic.