Logos for Students and Student Groups


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Student Organization Guidelines

The university recognizes two different types of student organizations, Campus Life Programs and Registered Student Groups. If you are unsure about what category your group belongs to, please review the: student organization handbook resource as a reference. Organizations not registered on Bulldog Link can not use University trademarks or logos or reference the University in the name of their organization.

Below is a quick reference and examples to show how each student organization can or can not use campus identifiers. If you have questions please contact your university advisor or please email us for assistance and clarification.

 

Campus Life Program (CLP)

YES:
Use their sponsoring department's logo in their promotions
Use their UMD logo (following the UMD template) in their promotions
Use UMD mascot logos (bulldog head or standing bulldog)
Use UMD Maroon and Gold colors
Use the word "Duluth"
Use "University of Minnesota Duluth" or "UMD" as part of their official name (example "UMD Student Association")

NO:
Use the UMD logo(s) as an affinity graphic in their promotions
Use the UMD icon as a stand alone graphic

 

Registered Student Organization (RSO)

YES:
Use UMD Maroon and Gold colors
Use the word "Duluth"
Use as part of their official name ONLY "University of Minnesota Duluth" or "UMD" following their name to describe the location (example "Chess Club at UMD")

NO:
Use the UMD logo(s) as an affinity graphic in their promotions
Use the UMD icon as a stand alone graphic or spelling variation of an actual word
Use UMD mascot logos (bulldog head or standing bulldog)
Use "University of Minnesota Duluth" or "UMD" before their name: (example "UMD Chess Club")

 

General Student Use

YES:
Use the UMD logo on posters for presentations and conferences, as long as the work being presented was conducted/researched/completed at UMD.

Use the UMD logo for t-shirts that will be given away for department use. All purchases bearing any registered trademark of the University must be made by a manufacturer licensed by the University. This is true even if purchases are exempt from royalties. These licensees are familiar with the approval process, quality standards, and royalty accounting. A complete list of licensed manufacturers is available through the Trademark Licensing Office.

Use UMD logo(s)/Champ icon on my graduation cake/graduation announcements/graduation party invitations/etc celebrating a student’s graduation from the University of Minnesota Duluth. Trademark Licensing grants permission for single use and ask that you abide by the policies and guidelines of the University. The logo(s) may not be modified or altered in any way. If you would like to use the logo again for any other purpose, you will need to request permission again.

NO:
Use UMD logo to create their own business cards
Use the the UMD logo/Champ icon on resume