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UMD's brand is more than just a set of logos, colors, and fonts. It's emotional and represents our history, culture, and values. Every interaction that a person has with our campus is an interaction with our brand.
UMPR provides strategic leadership over the UMD brand, but we all help influence and leverage it. To ensure that all UMD units are presenting consistent logos, colors, typefaces, and boilerplate information, we’ve developed specific brand standards. These standards serve as a guide when you are using the Champ image or creating printed materials/digital content distributed to an external audience.