Academic Administration

Graphic Design B.F.A. Program Outcomes


The Department of Art and Design serves the upper Midwest region as a vital resource for individuals seeking a comprehensive education in the visual arts.  The department strives to tailor its programs to meet the specific and diverse needs of students pursuing careers in studio practice, art education, art history and graphic design.  The department provides the setting for an investigation of the visual arts in practice, theory and critical discourse.   Students and faculty contribute significantly to an enhanced cultural environment within our region and beyond, through ongoing scholarly research, exhibitions, collaborations and creative activities.  The department is committed to maintaining the highest standards of achievement in the areas of academic excellence and professional practice in an atmosphere that promotes effective learning and the open exchange of ideas and information.

Student Learning Outcomes

With a BFA degree in Graphic Design our graduates will:

A.  Cognitive


1.           Understand the relationships among culture, society, business and design.

2.           Know the basics of design history and theory, and recognize the connections and influences on contemporary practice.

B.  Behavioral

3.           Use an interdisciplinary design process that includes research, collaboration, spontaneous and experimental thinking, systematic thinking, iterative development, effective choice of materials and techniques, and presentation of finished work using the vocabulary of design.

4.           Solve visual communication problems in 2D, 3D, and 4D using conceptual thinking, imagery, typography, and type-and-image combinations powerfully, effectively and responsibly, all with a high degree of usability.

5.           Use current graphic design industry-standard software effectively.

6.           Prepare and be able to present a portfolio of work.

C.  Affective


7.           Analyze, interpret, critique and evaluate graphic design taking into consideration issues including (but not limited to) impact, cultural relevance, effectiveness, ethics and ecological sustainability.