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Based on best practice, effective strategic enrollment planning is grounded in accurate, rich data that enable campus decision makers to understand an institution's internal and external environment. Noel-Levitz suggests the following data be considered:
SEM reports demonstrate how these data are used to inform enrollment projections and to drive action steps, e.g. Undergraduate Competitor Analysis, SEM Council 2011-12 Interim Report, and Enrollment Goal Recommendations.
One of SEM Council's roles is to transform these data into useful information that 1) integrates data across UMD, 2) identifies current and future trends, 3) establishes key enrollment indicators, and 4) projects and monitors progress toward indicator goals.Source: Noel-Levitz Executive Briefing - Six Essentials-and Six Common Mistakes-in Cabinet-Level Strategic Enrollment Planning. Noel-Levitz, Inc. 2009.