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SEM Data

Based on best practice, effective strategic enrollment planning is grounded in accurate, rich data that enable campus decision makers to understand an institution's internal and external environment. Noel-Levitz suggests the following data be considered:

  • assessment of the relationship between enrollment and fiscal health;
  • enrollment and fiscal projection scenarios;
  • analyses of student flows into and out of academic majors and courses and course capacity/demand analyses;
  • assessments of students' satisfaction, engagement, and what is important to them;
  • student attrition and persistence research;
  • graduating student outcome analyses;
  • cost of serving different student populations;
  • brand/image studies;
  • price sensitivity studies;
  • market share and trend analyses;
  • projected demographic of target populations;
  • workforce demand projections;
  • analyses of prospective student/parent/employer wants and needs.

SEM reports demonstrate how these data are used to inform enrollment projections and to drive action steps, e.g. Undergraduate Competitor Analysis, SEM Council 2011-12 Interim Report, and Enrollment Goal Recommendations.

One of SEM Council's roles is to transform these data into useful information that 1) integrates data across UMD, 2) identifies current and future trends, 3) establishes key enrollment indicators, and 4) projects and monitors progress toward indicator goals.

Source: Noel-Levitz Executive Briefing - Six Essentials-and Six Common Mistakes-in Cabinet-Level Strategic Enrollment Planning. Noel-Levitz, Inc. 2009.
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Last modified on 02/27/14 09:02 AM
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