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SEM Data

Based on best practice, effective strategic enrollment planning is grounded in accurate, rich data that enable campus decision makers to understand an institution's internal and external environment. Noel-Levitz suggests the following data be considered:

• assessment of the relationship between enrollment and fiscal health;
• enrollment and fiscal projection scenarios;
• analyses of student flows into and out of academic majors and courses and course capacity/demand analyses;
• assessments of students' satisfaction, engagement, and what is important to them;
• student attrition and persistence research;
• graduating student outcome analyses;
• cost of serving different student populations;
• brand/image studies;
• price sensitivity studies;
• market share and trend analyses;
• projected demographic of target populations;
• workforce demand projections;
• analyses of prospective student/parent/employer wants and needs.

The 2011-12 SEM Council conducted a data inventory (last updated on November 21). The intent of the data inventory is to capture SEM-related data in one place, to determine what reliable data exists, and to identify areas for additional data collection. The data inventory document will be updated over time.

One of SEM Council's roles is to transform these data into useful information that 1) integrates data across UMD, 2) identifies current and future trends, 3) establishes key enrollment indicators, and 4) projects and monitors progress toward indicator goals.

Share trends and observations from UMD's data inventory document by sending an email to umdsem@d.umn.edu.