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Based on best practice, effective strategic enrollment planning is grounded in accurate, rich data that enable campus decision makers to understand an institution's internal and external environment. Noel-Levitz suggests the following data be considered:
The 2011-12 SEM Council conducted a data inventory (last updated on November 21). The intent of the data inventory is to capture SEM-related data in one place, to determine what reliable data exists, and to identify areas for additional data collection. The data inventory document will be updated over time.
One of SEM Council's roles is to transform these data into useful information that 1) integrates data across UMD, 2) identifies current and future trends, 3) establishes key enrollment indicators, and 4) projects and monitors progress toward indicator goals.
Source: Noel-Levitz Executive Briefing - Six Essentials-and Six Common Mistakes-in Cabinet-Level Strategic Enrollment Planning. Noel-Levitz, Inc. 2009.