Multiple Choice Quiz:
Tufte's Chapter 3-- Explaining Magic: Pictorial Instructions and Disinformation Design

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1. Fill in the blank:
Tufte cites “one fundamental principle of Gestalt psychology and magical misdirection,” which is expressed in the following sentence:

“larger hide or blur smaller .”

2. Tufte discussed Agatha Christie's mystery novels and the surgeon general's warning in cigarette advertisements as examples of what principle?
bad design
attention control
parallelism
Okito
magic

3. Tufte says that the literature of magic is “haunted” by the issue of combining words and images. According to Tufte, what do readers “spend too much time” doing when words and images work badly together in visual explanations of magic?
coordinating the steps in the words with steps in the images
reading the words silently, seeing the images passively
sleeping
cheating the magical effect
thinking multivariately about words and images

4. In his discussion of the Automation Chess Player developed in 1769, Tufte criticizes the “clumsy call outs," which are the letter or number codes used as labels. Why does Tufte find these clumsy?
text is too small for readers with visual impairments
hand lettering is crude
codes are not integrated into or close to the illustration
destroys the mystery of the magic trick

5. Tufte calls “retention of vision” a fundamental technique of illusion making. What does this phrase mean, according to the chapter?
long-term memory
what all good designers have
the essencial element of a great magician's style
the mind's brief holding of an image after its gone


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