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Quiz:
Nielsen's Chapter 3: Content Design

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1. Nielsen says that reading on the screen is slower than reading from paper. By how much?

10%
25%
60%
75%

2. What is “relevance-enhanced image reduction” and why is it needed particularly in screen-based documents like Web pages?

rasterizing images to make them compatible with Web browsers
cropping and scaling images to create effective thumbnail images
identifying images verbally using "alt" tags for visually impaired users
using Macromedia Flash to make complex images download very quickly

3. One of the following is not a technique for formatting text to make Web pages more legible, according to Nielsen. Click the false technique.

all capital letters used to emphasize certain ideas
high-contrast colors between text and background
plain colors or subtle patterns in the background
big-enough typefaces
text that doesn't move, blink, or zoom
left-justified text with a "steady starting point for the eye."

4. In Nielsen’s chapter, he uses “The Queen’s Speech” as an example of "content design." From the list below, choose all the characteristics that Nielsen either praises or criticizes in this example. Leave unchecked the ideas Nielsen didn't mention about this example:

effective segmenting of speech into separate topics
navigation buttons are too big
a link to the entire speech is available for those who want to watch the whole thing
questionable advertising at the top of the page
badly cropped photo of Queen

5. In his advice about the writing on Web pages, which of the following is not one of his suggestions:

limit use of metaphor
use humor only with great caution
start each page with the conclusion
use sentence combining
use one idea per paragraph
avoid puns

All course materials by Craig Stroupe unless noted otherwise. See my home page.