Quiz:
Nielsen's Chapter 3: Content Design

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1. Nielsen says that reading on the screen is how much slower than reading from paper?

10%
25%
60%
75%

2. What is “relevance-enhanced image reduction” and why is it needed particularly in screen-based documents like Web pages?

rasterizing images to make them compatible with Web browsers
cropping and scaling images to create effective thumbnail images
identifying images verbally for visually impaired users
using Macromedia Flash to make complex images download very quickly

3. One of the following is not a technique for formatting text to make Web pages more legible, according to Nielsen. Which of these doesn't belong in the list?

use all capital letters when you want to emphasize
high-contrast colors between text and background
plain colors or subtle patterns in the background
big-enough typefaces
text that doesn't move, blink, or zoom
left-justified text with a "steady starting point for the eye."

4. In Nielsen’s chapter, he uses “The Queen’s Speech” as an example of "content design." From the list below, choose the characteristics that Nielsen either praises or criticizes in this example:

effective segmenting of speech into separate topics
buttons are too big
a link to the entire speech is available for those who want to watch the whole thing
questionable advertising at the top of the page
badly cropped photo of Queen

5. What from the chapter did you find most interesting, surprising or useful?

When you click the "Send" button below, you will go to the Webx discussion "best point to remember from nielsen's "content design" chapter." There, write a short paragraph that:

• names the point, technique, or insight that you've chosen
• explains what you found interesting, surprising, and/or useful about it.
• is detailed enough to show that you read and thought about the chapter