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MAPL 5302

Policy and the Media

Spring 2006
Saturdays, 1-4 p.m.

SBE 36

An examination of the way in which policy makers use the media and the ways in which the media affects policy. The course starts with an introduction to traditional media and media methods, but moves quickly on to current debates about framing political issues, media consolidation, and the media's role in shaping rather than reporting news. The course also discusses the rise of new media and its adoption in political and policy realms from the 1950s until today. Students will prepare a traditional media strategy campaign, an analysis of how the media has affected a policy debate, and then analyze new media trends in a particular setting and develop a media strategy for a specific policy issue using new media in that setting.