Comm 3505 Advertising Assignment Copy Platform: 

Make sure you have included the following information. This will require doing research about the product, service or idea selected for the assignment by going online, reviewing appropriate materials in the library or conducting interviews with knowledgeable individuals.

            Subject:

            Problem:

            Product characteristics:

            Ad objective:

            Target market:

            Competition:

            Statement of benefit/appeal:

            Creative theme:

            Supportive selling points: