Comm 3505 Advertising Assignment Grading Template Name_____________
Required elements
Copy Platform: (2)
Advertisement Components
|
Ad # |
Illustration |
Headline: 1) What’s in it for me? 2) Efficient? |
Subhead: Clear connection to headline? |
Close |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Advertisement # |
What approach did ad take? |
Use of language |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other elements: (1)
|
Advertisement # |
Use of legal |
Slogan |
Logo |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Overall assessment of submission:
Have all components been satisfied? (1)
Are the ads grammatical? (1)
Are the ads accurate and factual? (1)
Originality: (1)
Creativity: (1)
Persuasiveness: (1)
Grade (out of 20 grade points)___________