Comm 3505 Advertising Assignment Peer Review

Describe the writer's copy platform. Has the writer made use of research to support claims about competition, the advertising problem, etc.?

Check to make sure each ad has its own illustation, headline and copy.

How does each illustration fit the theme of each ad?

In what ways are all four ads related to the theme identified in the copy platform?

Evaluate the fonts used for the headlines, subhead and close. Make sure the point size for each element is distinctive (with the headline in the biggest point size, the subhead in the next biggest point size, the copy in the next biggest, the close in the same size as the subhead, etc.).

Check to make sure at least one ad has a subheadline.

Check to make sure at least one ad has a close.

Describe the approach in each ad.

Evaluate the style used in the ads.

What aspects of the ad package would inspire you to buy/use the product/service/idea?