Communication 3505 Press Release Assignment Grading Template

Name:

Required elements:

Preface

_____Audience(s) identified (1)

_____Information audience needs to make a decision whether or not to support the ideas in the press release. (1)

_____Means by which the success of your communication efforts will be measured. (1)

_____Headline (1)

_____Contact information and release time (1)

Writing style

_____News style form? (1)

_____Does it answer pertinent questions about the story? (2)

_____Does it incorporate news values such as (1)

_____prominence, _____timeliness, _____proximity, _____impact, _____magnitude, ____conflict, _____oddity, _____emotional impact

Quality of the lead

_____Does it summarize what an editor will think is the most important information? (2)

Other communication tools used.

Tool #1 (1):

Tool #2 (1)

_____Grammar (2)

_____Accuracy/factuality (2)

_____Style/language use, Creativity, Insightfulness, Persuasiveness (2)

Grade Points (out of 20):