Joellyn Rock
Assistant Professor
UMD Art + Design
office: Voss Kovach 25C
phone: 218-726-8042


ART 2040 Digital Filmmaking: Visual Narratives
4:00pm - 8:30pm Tues + Thursday
Library 118 and Partially Online
Summer Session June 4 - July 9

ART 4040 Digital Filmmaking: Advanced Projects
4:00pm - 8:30pm Tues + Thursday
Library 118 and Partially Online
Summer Session June 4 - July 9

Art 2040 is an introduction to the fundamentals of digital video production and basic concepts of cinematic narrative. Beginning hands-on experience using digital video tools to create short narrative works. Creative studio art approach to low budget film techniques and project collaboration. Individual and team projects include visual concept development, storyboarding, video production, and digital editing. Emphasis on the visual language of filmmaking and critical appreciation of cinematic media. This course serves students in the film minor and others who are interested in a beginning or a continuing hands-on experience with digital video tools.

Art 4040 is an opportunitiy to create advanced projects in narrative, experimental, animation or documentary formats. Student define their own approach and focus. Emphasis on creative process from pre-production through final craft of short digital film for contemporary audience. Hone camera work and editing skills. Reflect on final edit and export project to Vimeo.


• SDHC memory card for Panoasonic GH2 camera ( Class 10 SDHC cards 4GB, 8GB or 16 GB are available in Art Area of UMD store. NOTE: They are only open until 5pm in summer)
• storyboard kit ($12 in bookstore art dept )
• external harddrive for backup
• cd-r or dvd for digital portfolio

Software + Cameras: Due to the recent changes in video editing software options, students will be able to make their own choices about what software to use in this summer course. The
Multimedia Hub and Library 118 labs have Final Cut Express 4 Software for use on Mac computers. Some students have Adobe Premiere as part of their Creative Suite software on laptops and may prefer to use that. Other options are: Final Cut Pro X and iMovie for the mac. If you work on a PC, you may work in another software. Please check for compatability with cameras available. We have Panasonic Lumix GH2 cameras for checkout, and others in the Multimedia Hub.

Visit the Multimedia Hub
NEW LOCATION in Library 260

Attendance Policy:
Filmmaking is a collaborative artform. Be prepared to participate as a reliable team player. Attendance is required. Some classtime is spent online, with flexible schedule announced in advance. (Summer is TUESDAY on campus, THURSDAY online and shooting on location.)

Evaluation on projects and on engaged participation in all class activities, film screenings, demos, presentations, editing tutorials, critiques, and contribution to visual narratives class blog. Plan to post regular assignments to the class blog by each deadline and to include printouts in your final portfolio.

Project 1: Capturing the Light
With a simple object as subject and the early evening light, shoot a quick video using a variety of shots and angles. Edit to 30 seconds or less.

Project 2: Short Film Project Pitch
Pitch your idea to the class, develop + present story idea, storyboards and visual plan

Project 3: Short Film in Production
Your work on pre-production + production roles

to shoot a 3-5 minute video project

Project 4: Director's Cut
Your individual version of short video project with post-production edit done in software of your choice. Export to Vimeo.

BLOG Assignments
1. Visions of Light
2. The Cutting Edge
3. View and reflect upon 5 short films
4.Your Short Film Pitch
5. Short Film Project Reflection

All blog assignments are due by NOON on the Friday of that week.

More info on the class blog


Student Learning Outcomes
Students completing this course will be able to demonstrate knowledge of strategic ideation and conceptual development for a short digital video project. Students will be able to demonstrate skill and innovation using digital video editing tools and techniques. Students will be able to demonstrate their ability to analyze, interpret, and critique digital film and video artworks.

Optional Resources:

Digital Software Training book of your own choice (or training)


Film Directing Shot by Shot: Visualizing from Concept to Screen by Steve Katz

Cinematic Storytelling by Jennifer Van Sijll

Voice and Vision: A Creative Approach to Narrative Film and DV Production by Mick Hurbis-Cherrier


Camera Shots + Angles

Screen > Short Films

Storyboarding Links

Short Film Pitch

Lighting Tips

Music + Sound

Multimedia Hub

FInal Cut Express Tutorials

Zinema 2 Movie Theatre


We will be screening parts of several films in class. Those DVDs will also be placed on reserve at the Library Front Desk. Please ask for the films by title. View these films either in class or outside of class.

1. Visions of Light (1992)

2. The Cutting Edge: The Magic of Movie Editing (2004)

3. Personal Journey with Martin Scorsese Through American Movies.(1995)

I put 4 more Dvds on Reserve for you at the Library front desk. All of these are collections of Short films.You can check them out for one overnight.
1. Shorts! vol 1
2. Shorts! vol 2
3. Wholphin number 3
4. Wholphin number 6

Student Academic Integrity Policy

"Academic dishonesty tarnishes UMD's reputation and discredits the accomplishments of students. UMD is committed to providing students every possible opportunity to grow in mind and spirit. This pledge can only be redeemed in an environment of trust, honesty, and fairness. As a result, academic dishonesty is regarded as a serious offense by all members of the academic community. In keeping with this ideal, this course will adhere to UMD's Student Academic Integrity Policy. This policy sanctions students engaging in academic dishonesty with penalties up to and including expulsion from the university for repeat offenders."

Students with disabilities:
It is the policy and practice of the University of Minnesota Duluth to create inclusive learning environments for all students, including students with disabilities.  If there are aspects of this course that result in barriers to your inclusion or your ability to meet course requirements – such as time limited exams, inaccessible web content, or the use of non-captioned videos – please notify the instructor as soon as possible.  You are also encouraged to contact the Office of Disability Resources to discuss and arrange reasonable accommodations.   Please call 218-726-6130 or visit the DR website at for more information.

Student Conduct Code

The instructor will enforce and students are expected to follow the University's Student Conduct Code. Appropriate classroom conduct promotes an environment of academic achievement and integrity. Disruptive classroom behavior that substantially or repeatedly interrupts either the instructor's ability to teach, or student learning, is prohibited. Disruptive behavior includes inappropriate use of technology in the classroom. Examples include ringing cell phones, text-messaging, watching videos, playing computer games, doing email, or surfing the Internet on your computer instead of note-taking or other instructor-sanctioned activities."