Jim Vileta's Launchpad Home
Course Guides Business FAQs Citing Your Sources By Alphabet Accounting CED Companies Demographics/Stats Economics Entrepreneurship FMIS Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics Presentation Skills Reference Search Kathryn A. Martin Library

JavaScript disabled or chat unavailable.
Back to FAQ

Business Analyst Online

Business Analyst Online (BAO)
 is a Web-based solution that makes custom site evaluation and market analysis fast and easy. Utilizing extensive demographic, consumer spending, and business data, BAO provides detailed information and insights about consumers, their lifestyles and buying behavior, and businesses in your market area.

With BAO, you can:

This database does not behave like our other databases.  You have to create an account from the access point listed below.  If you go to the database from some other link or a Google Search, it will not work properly.

In order to access our Business Analyst Online, you need to work with this link as a starting point:


then create an account.

To start using this database, I recommend viewing this  short video:

FAQ's are here:

More videos on how to use:

ESRI Tapestry Segmentation Reference Guide (Definitions)

Esrsi Business Analyst Online Report Reference Guide

If you create an account properly, reports are generated at no charge...if you see a request for payment, you did not created your account properly. 



If you have questions or are encountering problems, please contact me.


Last Update: March 27, 2014

Back to FAQ

jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

Ask Jim

students at work
Pages maintained
and edited
by Avé Latawiec

Students at work? =)
Pages maintained
and edited
by Hugo Guan

students at work
Pages maintained
and edited
by Meng Lean

rocket icon

The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form