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Designated Market Area (DMA)

The term, Designated Market Area (DMA) is used by Nielsen Media Research, and they control the trademark on it. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States, 56 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic diary system still in use in the smaller markets). 


Here are Nielsen's DMA Profiles containing great market information on each DMA, including a map of the DMA:

DMA Profile & Maps   

Our SRDS database and it's Local Market Audience Analyst  sub-database use these DMA's.

Learn more about Local Media by DMA

Read the whole article on Media Market.

Also read more on Nielsen ratings

and read more about the Nielsen Company.

If you have questions or are encountering problems, please contact me.

 

 

 

Last Update: October 4, 2013

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