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Local Market Audience Analystbusiness statistics

Local Market Audience Analyst is a consumer market research tool that
delivers sophisticated demographic, segmentation, and targeting data for media planners and consumer marketers.

  • Quickly learn about new markets
  • Better understand target audiences, their behaviors, and lifestyles
  • Access detailed reports and maps

Click a report to the left to get started, or click here to view video tutorials. 

Market Profile Reports

    – explore by market, gaining insight into the demographic makeup and high-indexing behaviors of individual DMAs or counties.

Lifestyle Analysis Reports

    – explore by lifestyle behavior, gaining insight into related behaviors, cross-sell/synergy opportunities, and market potential.

Demographics Reports

    – explore by demographic variable, gaining market-by-market insight into where to find your key audiences.

PRIZM Reports

    – explore using industry-standard PRIZM groupings, gaining unique insight into the household makeup and lifestyle traits of your target audiences.

The reports in the Local Market Audience Analyst are great sources of information for demographic market research for Metro areas in the United States. What do they look like?   Click here for an example.  

Watch this video to better understand this database.

NOTE: This database  requires the use of the Internet Explorer web browser. Instructions for specific versions of Internet Explorer: 
IE 7, 8, 9, 
IE 10, 
IE 11

SRDS Service Guides
SRDS PRIZM Groups Definitions
SRDS Claritas Prizm
DMA Profile & Maps   
How to Guide for LMAA

If you have questions or are encountering problems, please contact me.






Last Update: September 30, 2013

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