Marketing Ideas

Marketing Recent

Guerrilla Marketing

The Advertising Age Encyclopedia of Advertising

Encyclopedia of Major Marketing Campaigns

New Strategists Books

SRDS Media Solutions

Find advertising rates and circulation information for more than 100,000 U.S. and international media properties including magazines, newspapers, radio, tv/cable, and more.
ALSO INCLUDES CURRENT ELECTRONIC VERSION OF THE "LIFESTYLE MARKET ANALYST" WITH DEMOGRAPHICS AND PSYCHOGRAPHICS OF DMAs AND COUNTIES IN THE UNITED STATES.

NOTE: Local Market Analyst works in Internet Explorer ONLY.

SRDS Service Guides
SRDS PRIZM Groups Definitions
SRDS Claritas Prizm
Claritas Methodology

Last Update: April 14, 2012

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The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: jvileta@d.umn.edu or use the Ask Jim form