Mintel Reports

Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Be sure to search for the phrase "marketing to" to find reports on target markets.

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Last Update: November 25, 2020

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Compiled by Jim Vileta former Business Librarian Need books, media or classroom instruction? Contact Kim Pittman. Need help with research or finding information? Contact libaskus@d.umn.edu

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The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: libaskus@d.umn.edu