Database containing over 600 consumer product and service marketing reports. Most are US and UK based. They are full of amazing detail and analysis. This is one of our better sources of consumer psychographic information. Note that first time users will have to create a free account. Be sure to search for the phrase "marketing to" to find reports on target markets. See also our New Strategist Publications collection.
Mintel Database for Market Research Reports: 3-Minute Introduction (video tutorial)
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Last Update: April 12, 2018