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Nielsen Segmentation & Market SolutionsSRDS Logo


Nielsen Segmentation & Market Solutions (S&MS) is a web application that allows you to measure consumer demand and evaluate your locations and markets.

This application, developed by Nielsen and accessed through our SRDS service helps you better understand consumers who are more likely to buy your product or service and the markets where they live, so you can create marketing strategies and customized messages to reach them.

  • Who are your best customers?
  • What are they like?
  • Where do they live?
  • How will you best connect with them?

Nielsen S&MS provides consumer demographics and market insights

Nielsen Segmentation & Market Solutions links data insights with web mapping technology to reveal market opportunities for a multitude of U.S. geographies. Harness the collective power of segmentation, demographics, lifestyle and behavioral insights for better market planning, customer acquisition, cross-sell and retention programs.

Using a series of questions that lead you through pre-defined workflows, Nielsen Segmentation & Market Solutions guides you through the process needed to get answers to your marketing questions, as well as uncovering areas of opportunity in a market.

Learn more about Nielsen SMS

Introduction to Nielsen Segmentation & Market Solutions

How to use Nielsen Segmentation & Market Solutions

Video: Nielsen Segmentation & Market Solutions
Webinar: How to Use Nielsen S&MS

If you have questions or are encountering problems, please contact me.


Last Update: May 11, 2016

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