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PEST & PESTEL Analysis Pie graph


PEST analysis
 (Political, Economic, Social and Technological analysis) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Some analysts added Legal and Environmental factors expanded it to PESTEL or PESTLE..[1] 

The basic PEST analysis includes these factors:

 

>Expanding the analysis to PESTLE or PESTEL adds:

Other factors for the various offshoots include:


Other Links:

https://en.wikipedia.org/wiki/PEST_analysis
https://en.wikipedia.org/wiki/SWOT_analysis

 

If you have questions or are encountering problems, please contact me.

Last Update: January 9, 2020

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former Business Librarian

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