"Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and firmographic variables (such as industry, seniority and functional area). When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation as well as in advertising."*
Key UMD Library Databases with Psychographic Data:
(Use the"Local Market Audience Analyst" section.)
Must use Internet Explorer Browser.
*From the "Wikipedia"
Last Update: April 16, 2012