Psychographics

"Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and firmographic variables (such as industry, seniority and functional area). When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation as well as in advertising."*

Key Library Databases with Psychographic Data:

Articles about Psychographics in Google Scholar

Books in Google Books about Psychographics

Books in our library on Psychographics

Mintel Reports

RKMA Marketing Research Handbooks

What are 'Psychographics? (From the "Wikipedia)

 

If you have questions or are encountering problems, please contact me

Last Update: December 21, 2020

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Compiled by Jim Vileta former Business Librarian Need books, media or classroom instruction? Contact Kim Pittman. Need help with research or finding information? Contact libaskus@d.umn.edu

Pages maintained and edited by Andy Lee

Pages maintained and edited by Ryan Ueki

The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: libaskus@d.umn.edu