Jim Vileta's Launchpad Home
Course Guides Business FAQs Citing Your Sources By Alphabet Accounting CED Companies Demographics/Stats Economics Entrepreneurship FMIS Health Care Management Industry International Local Management/HR Marketing Misc. Launch Pad Topics Presentation Skills Reference Search Kathryn A. Martin Library

JavaScript disabled or chat unavailable.
Back to FAQ


"Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and firmographic variables (such as industry, seniority and functional area). When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation as well as in advertising."*

Key Library Databases with Psychographic Data:

Passport (GMID)

Mintel Reports

SRDS Media Planning Platform (Kantar)

(Use the"Local Market Audience Analyst" section.)
Must use Internet Explorer Browser.

Reference Books with Psychographic Data

ReferenceUSA Consumers/Lifestyles

Books in our library on Psychographics

Books in Google Books about Psychographics

Articles about Psychographics in Google Scholar

"What are 'Psychographics'?"*

*From the "Wikipedia"


Last Update: January 23, 2017

Back to FAQ

  jim vileta

designed and compiled
by Jim Vileta
Business Librarian
Room 272 Martin Library
(218) 726-6157

Ask Jim

Billy Lor
Pages maintained
and edited
by Billy Lor

students at work
Pages maintained
and edited
by Ryan Ueki

rocket icon

The views and opinions expressed on this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by the University of Minnesota.
Send Comments to: jvileta@d.umn.edu or use the Ask Jim form