Psychographics

"Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and firmographic variables (such as industry, seniority and functional area). When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a psychographic profile. Psychographic profiles are used in market segmentation as well as in advertising."*

Key UMD Library Databases with Psychographic Data:

Global Marketing Information Database (GMID)

Mintel Reports

SRDS Media Solutions

(Use the"Local Market Audience Analyst" section.)
Must use Internet Explorer Browser.

Reference Books with Psychographic Data

Books in the UMD Library on Psychographics

Books in Google Books about Psychographics

Articles about Psychographics in Google Scholar

"What are 'Psychographics'?"*

*From the "Wikipedia"

Last Update: April 16, 2012

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