ReferenceUSA Consumers/Lifestyles allows users to search 222 million U.S. consumer records so that they can identify target markets, study the demographics of a community, research consumer demand, or study potential customers based on hobbies and interests. This database is embedded within the broader ReferenceUSA database. Researchers can locate statistics about a variety of lifestyle topics: fashion, reading, cooking, crafts, pets, political views, sports, travel, charitable donations, health and fitness, finance, technology, and more.
The U.S. Consumers/Lifestyles database is ideal for researching consumer demographics and identifying the target market for a product or service. This tutorial will cover the basics of using the U.S. Consumers and Lifestyles database.
Video covering ReferenceUSA's Consumer/Lifestyle module. Learn how to research your target market, identify clusters, find out household level details about hobbies, interests and purchase behavior. View large segments of data in chart, matrix or table format.
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Last Update: October 3, 2013