Sports Market Analytics

Our Sports Market Analytics database provides information on the sporting goods and sports marketing industry. It is continuously updated, featuring market research and industry news covering all areas of the industry: sports equipment sales, sports participation, sports broadcasting, sports sponsorship and sports marketing.

Sports Market Analytics draws its information from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies. It includes full-text articles from 14 magazines and newsletters published by Miller Freeman, a major sporting goods trade publisher, and newsletters provided by leading independent industry experts.

If you have questions or are encountering problems, please contact me

Last Update: December 18, 2020

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Compiled by Jim Vileta former Business Librarian Need books, media or classroom instruction? Contact Kim Pittman. Need help with research or finding information? Contact libaskus@d.umn.edu

Pages maintained and edited by Andy Lee

Pages maintained and edited by Ryan Ueki

The views and opinions expressed on this page are strictly those of the page author. The contents of this page have not been reviewed or approved by the University of Minnesota. Send Comments to: libaskus@d.umn.edu