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Strategic Goals of a Companybullseye

If you are searching for the strategy or strategic directions of a company, use these business databases to search for articles on that topic. Use the name of the company plus variants of the word "strategy."

Business Insights: Essentials

Company & industry news linked to electronic reference books. Contains histories, market shares, rankings, industry surveys, and investment reports.

Business Source Premier

Full text of over 3,400 business periodicals. This is our largest business database. It provides our best access to scholarly journals. It also has special reports, including "SWOT" analysis. Note the green "company profiles" tab, which will allow you to access over 5,000 MarketLine Company Profiles.

Emerald Online

A smaller business database with full text of scholarly journals in English, many of which are based in Europe.

Google Scholar

Indexes scholarly literature. Strong in the areas of medicine, engineering, the sciences, and business. Provides relevancy rankings based on the citation patterns of the articles.  Sources are linked to our library's electronic holdings via "Find It." 

Lexis Nexis

A massive database of full text articles. Strong in the areas of news, law, and business. Also contains many trade publications.

MorningStar

Provides independent investment analysis of 1500 stocks and 2000 mutual funds. Includes current and archived analyst reports for both particular companies and funds with an eye to what is happening in the industry. This is a unique source for strategic insight.

NewsStand

Contains the full text of newspaper articles from over 350 titles. Provides our only source of electronic access to the Wall Street Journal.


Also, search the annual reports of a company to look for any discussion of strategy:

Mergent Online

Provides business and financial information for 23,000 U.S. and international companies. Financials for 15 years, balance sheets, income statements "as reported" and can be downloaded to spreadsheet. Includes company overviews, histories financial ratios, and much more. Mergent Online IS OUR BEST SOURCE FOR COMPANY ANNUAL REPORTS.  In the annual reports, search for indications of corporate strategy.


What is "Strategic Planning?"

 

Last Update: October 16, 2013

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